Carrie Brown is the founding director of the social journalism master’s program at the Newmark Graduate School of Journalism at City University of New York. This program prepares students for careers in engaged journalism, with an emphasis on learning how to listen, understand community information needs, build relationships, and produce tangible impact. Her research centers on how news organizations can adapt to the changing media landscape.Jonathan Groves is an associate professor and chair of the Communication Department at Drury University in Springfield, MO. He spent 14 years as a reporter and editor at newspapers in Arkansas and Missouri before becoming the first doctoral fellow at the University of Missouri-Columbia’s Reynolds Journalism Institute. He has consulted with several organizations undergoing change efforts, and his research focuses on newsroom change and engagement.

Groves and Brown use their years-long study of change in news organizations to lay out ways for managers to thoughtfully consider the roles of institutional culture and mission, professional values, and audience engagement to be more effective innovators in the industry. --Amber Hinsley, Ph.D, Professor of Journalism at Texas State University

• IntroductionAcknowledgementsChapter 1: Uncovering Your ValuesChapter 2: Deciphering Your CultureThe Christian Science Monitor: A Decade of Change. Part I: Making a Radical Shift for SurvivalChapter 3: Developing Your Strategy Chapter 4 — Developing an Entrepreneurial MindsetThe Christian Science Monitor: A Decade of Change. Part II: Page Views Are Not EnoughChapter 5 — Engagement: Applying the modelChapter 6 — Leading Through Change and ResistanceThe Christian Science Monitor: A Decade of Change: Part III: RetrenchmentConclusion — Developing Your Road Map

Carrie Brown is the founding director of the social journalism master’s program at the Newmark Graduate School of Journalism at City University of New York. This program prepares students for careers in engaged journalism, with an emphasis on learning how to listen, understand community information needs, build relationships, and produce tangible impact. Her research centers on how news organizations can adapt to the changing media landscape.Jonathan Groves is an associate professor and chair of the Communication Department at Drury University in Springfield, MO. He spent 14 years as a reporter and editor at newspapers in Arkansas and Missouri before becoming the first doctoral fellow at the University of Missouri-Columbia’s Reynolds Journalism Institute. He has consulted with several organizations undergoing change efforts, and his research focuses on newsroom change and engagement.

Groves and Brown use their years-long study of change in news organizations to lay out ways for managers to thoughtfully consider the roles of institutional culture and mission, professional values, and audience engagement to be more effective innovators in the industry. --Amber Hinsley, Ph.D, Professor of Journalism at Texas State University

• IntroductionAcknowledgementsChapter 1: Uncovering Your ValuesChapter 2: Deciphering Your CultureThe Christian Science Monitor: A Decade of Change. Part I: Making a Radical Shift for SurvivalChapter 3: Developing Your Strategy Chapter 4 — Developing an Entrepreneurial MindsetThe Christian Science Monitor: A Decade of Change. Part II: Page Views Are Not EnoughChapter 5 — Engagement: Applying the modelChapter 6 — Leading Through Change and ResistanceThe Christian Science Monitor: A Decade of Change: Part III: RetrenchmentConclusion — Developing Your Road Map

Carrie Brown is the founding director of the social journalism master’s program at the Newmark Graduate School of Journalism at City University of New York. This program prepares students for careers in engaged journalism, with an emphasis on learning how to listen, understand community information needs, build relationships, and produce tangible impact. Her research centers on how news organizations can adapt to the changing media landscape.Jonathan Groves is an associate professor and chair of the Communication Department at Drury University in Springfield, MO. He spent 14 years as a reporter and editor at newspapers in Arkansas and Missouri before becoming the first doctoral fellow at the University of Missouri-Columbia’s Reynolds Journalism Institute. He has consulted with several organizations undergoing change efforts, and his research focuses on newsroom change and engagement.

Groves and Brown use their years-long study of change in news organizations to lay out ways for managers to thoughtfully consider the roles of institutional culture and mission, professional values, and audience engagement to be more effective innovators in the industry. --Amber Hinsley, Ph.D, Professor of Journalism at Texas State University

• IntroductionAcknowledgementsChapter 1: Uncovering Your ValuesChapter 2: Deciphering Your CultureThe Christian Science Monitor: A Decade of Change. Part I: Making a Radical Shift for SurvivalChapter 3: Developing Your Strategy Chapter 4 — Developing an Entrepreneurial MindsetThe Christian Science Monitor: A Decade of Change. Part II: Page Views Are Not EnoughChapter 5 — Engagement: Applying the modelChapter 6 — Leading Through Change and ResistanceThe Christian Science Monitor: A Decade of Change: Part III: RetrenchmentConclusion — Developing Your Road Map