James Blake is the Director of the Centre for Media and Culture at Edinburgh Napier University where he’s a senior lecturer in TV and journalism. He spent more than 15 years in the TV industry and still works regularly for Channel 4 News and STV.

Very focused, topical, taps into a number of very interesting dynamics around television and social media. Hits all the key issues and has a good combination of practical case studies with wider conceptual trends and debates… It would be supplementary – it would best suit courses in broadcast journalism. – Charlie Beckett, LSE, UKThe book’s topic and object of study are extremely relevant and timely. Little research has been done (or has been published yet) on the use of second screen in relation to television watching... Depending on how the research for the proposed textbook is conducted (Which key figures are interviewed? What knowledge is made accessible?), it promises to provide highly needed input in the field... I would definitely be interested in considering a book on this topic for a course. – Jaap Kooijman, University of Amsterdam, The NetherlandsThere is, at present very little recognised peer-reviewed research which has been carried out and published into this subject...The proposal is a timely one...I would consider this a supplementary text for my course, but would recommend it to colleagues in Film and Television, Media Communications and Advertising as an essential text. - Russell Merryman, London College of Communication, UK

• List of illustrationsAcknowledgementsIntroduction1. The evolution of interactive TV2. Recasting the active audience3. Entertaining the interactive user: play-along, voting and gossip4. Participating in the news agenda5. Factual television: Reinventing the digital public space 6. Second screen as multi-platform transmedia storytelling7. Monetising second screen gameplay8. Advertising: "Disruption is at a maximum!"9. The future for social participation in TVIndex

James Blake is the Director of the Centre for Media and Culture at Edinburgh Napier University where he’s a senior lecturer in TV and journalism. He spent more than 15 years in the TV industry and still works regularly for Channel 4 News and STV.

Very focused, topical, taps into a number of very interesting dynamics around television and social media. Hits all the key issues and has a good combination of practical case studies with wider conceptual trends and debates… It would be supplementary – it would best suit courses in broadcast journalism. – Charlie Beckett, LSE, UKThe book’s topic and object of study are extremely relevant and timely. Little research has been done (or has been published yet) on the use of second screen in relation to television watching... Depending on how the research for the proposed textbook is conducted (Which key figures are interviewed? What knowledge is made accessible?), it promises to provide highly needed input in the field... I would definitely be interested in considering a book on this topic for a course. – Jaap Kooijman, University of Amsterdam, The NetherlandsThere is, at present very little recognised peer-reviewed research which has been carried out and published into this subject...The proposal is a timely one...I would consider this a supplementary text for my course, but would recommend it to colleagues in Film and Television, Media Communications and Advertising as an essential text. - Russell Merryman, London College of Communication, UK

• List of illustrationsAcknowledgementsIntroduction1. The evolution of interactive TV2. Recasting the active audience3. Entertaining the interactive user: play-along, voting and gossip4. Participating in the news agenda5. Factual television: Reinventing the digital public space 6. Second screen as multi-platform transmedia storytelling7. Monetising second screen gameplay8. Advertising: "Disruption is at a maximum!"9. The future for social participation in TVIndex

James Blake is the Director of the Centre for Media and Culture at Edinburgh Napier University where he’s a senior lecturer in TV and journalism. He spent more than 15 years in the TV industry and still works regularly for Channel 4 News and STV.

Very focused, topical, taps into a number of very interesting dynamics around television and social media. Hits all the key issues and has a good combination of practical case studies with wider conceptual trends and debates… It would be supplementary – it would best suit courses in broadcast journalism. – Charlie Beckett, LSE, UKThe book’s topic and object of study are extremely relevant and timely. Little research has been done (or has been published yet) on the use of second screen in relation to television watching... Depending on how the research for the proposed textbook is conducted (Which key figures are interviewed? What knowledge is made accessible?), it promises to provide highly needed input in the field... I would definitely be interested in considering a book on this topic for a course. – Jaap Kooijman, University of Amsterdam, The NetherlandsThere is, at present very little recognised peer-reviewed research which has been carried out and published into this subject...The proposal is a timely one...I would consider this a supplementary text for my course, but would recommend it to colleagues in Film and Television, Media Communications and Advertising as an essential text. - Russell Merryman, London College of Communication, UK

• List of illustrationsAcknowledgementsIntroduction1. The evolution of interactive TV2. Recasting the active audience3. Entertaining the interactive user: play-along, voting and gossip4. Participating in the news agenda5. Factual television: Reinventing the digital public space 6. Second screen as multi-platform transmedia storytelling7. Monetising second screen gameplay8. Advertising: "Disruption is at a maximum!"9. The future for social participation in TVIndex