Communicating Sustainability

Margaret Robertson is a member of the American Society of Landscape Architects (ASLA) and teaches at Lane Community College in Eugene, Oregon, USA, where she coordinates the Sustainability degree program. She is the author of Sustainability Principles and Practice (second edition) and Dictionary of Sustainability.

"‘Sustainability’ is an elusive concept. It’s vague, and fully comprehending it requires us to envision what cannot readily be seen. Yet communicating about it persuasively is one of the most urgent challenges we face. In Communicating Sustainability, Margaret Robertson takes a very solid step toward achieving that lofty goal." — Sam H. Ham, Professor Emeritus, University of Idaho, USA"Communicating anything effectively requires understanding not only the content you want to convey, but also your target audience: how they perceive, learn, and think, as well as what motivates them. Communicating Sustainability provides, in one easy-to-read resource, the knowledge you need to enable you to explain sustainable practices to your audience, and to motivate them to follow through with action." — Jeffrey Johnson, University of San Francisco, USA"Margaret Robertson’s book provides an in-depth examination of the many methods used to present sustainability and contains a new and relevant perspective on how sustainability is explained. This comprehensive and thoughtful work engages all readers and describes a range of tools used to effectively explain sustainability. The reader leaves with a new-found understanding of the subject." — Michael Meister, Director Of Exhibition Design, American Museum of Natural History, USA"If sustainability is the major concern for people in the 21st century, then communicating sustainability is one of our biggest challenges. This book is not only timely, but critical in generating the level of public involvement necessary to move towards a more sustainable future. The book integrates and then applies existing communication theory and practice to the complex situations that underpin sustainability and should be required reading for all sustainability practitioners." — Gianna Moscardo, Professor, James Cook University, Australia"Margaret Robertson has synthesized an impressive amount of interdisciplinary research into a fascinating and readable book. To achieve sustainability, we need to understand how complex ecosystems and organizations work. But to communicate beyond the bubble of the converted, we also need to know how people work. Importantly, Communicating Sustainability draws on state-of-the-art research in human cognition to suggest methods of communication between communities with widely divergent values. Such a comprehensive and scientifically grounded approach to a multifaceted problem makes this a truly exceptional text." — Rebecca Todd, University of British Columbia, Canada

• PART I Perception and Communication 1. Context: Why It Matters 2. Perception and Cognition 3. Communication Principles PART II Making Sustainability Visible 4. Metaphor 5. Stories 6. Interpretative Exhibits and Signs 7. Wayfinding 8. Visible processes PART III Practical Details 9. Graphic Design 101 10. Images 11. Graphs and Diagrams 12. Reporting Tools 13. Digital Media 14. Meetings 15. Communication Tools