Marketing (RLE Marketing)

The Management Way

AvArnold K. Weinstein

Häftad, Engelska, 2015

Del i serien Routledge Library Editions: Marketing

758 kr

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Inbunden

2 540 kr

E-bok

890 kr

E-bok

881 kr

Beskrivning

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Produktinformation

Utgivningsdatum:2015-11-26
Mått:156 x 234 x 13 mm
Vikt:453 g
Format:Häftad
Språk:Engelska
Serie:Routledge Library Editions: Marketing
Antal sidor:230
Förlag:Taylor & Francis Ltd
ISBN:9781138980518

Utforska kategorier

Innehållsförteckning

1. Scope and Nature of Marketing Management 2. The Market Transaction 3. Consumer Behaviour 4. Planning and the Marketing Function 4. Forecasting and Planning 6. Product Planning: Policy and Problems 7. The Pricing Decision 8. Channels of Distribution 9. Advertising Management 10. Sales Planning and Control 11. Control of the Marketing Effect.

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