Arnold K. Weinstein – författare
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4 produkter
4 produkter
Inbunden, Engelska, 2014
2 244 kr
Skickas inom 10-15 vardagar
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Häftad, Engelska, 2015
714 kr
Skickas inom 10-15 vardagar
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
E-bok
Engelska, 2014819 kr
Läs direkt efter köp
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
E-bok
PDF, Engelska, 2014819 kr
Läs direkt efter köp
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.