Arnold K. Weinstein – författare
Visar alla böcker från författaren Arnold K. Weinstein. Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
2 202 kr
Skickas inom 10-15 vardagar
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
701 kr
Skickas inom 10-15 vardagar
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.