Arnold K. Weinstein - Böcker
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2 produkter
2 produkter
2 176 kr
Skickas inom 10-15 vardagar
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
693 kr
Skickas inom 10-15 vardagar
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.