James E. Grunig, Larissa A. Grunig

"...this book is very strong and does an excellent job of meeting its ambitious goals. The reader will find it challenging and accessible at multiple levels, from the highly theoretical to the concretely pragmatic."—Journalism Quarterly

• Contents: Part I: Research Reviews.H.M. Culbertson, Breadth of Perspective: An Important Concept for Public Relations. J.E. Grunig, L.A. Grunig, Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research. Part IIReports of Original Research.R. Pearson, Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry. M.N. Olasky, The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm. L. Childers, Credibility of Public Relations at the NRC. D.W. Jeffers, Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels. A. Belz, A.D. Talbott, K. Starck, Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners. G.M. Broom, M.S. Cox, E.A. Krueger, C.M. Liebler, The Gap Between Professional and Research Agendas in Public Relations Journals. H.M. Culbertson, H. Shin, Police in America: A Study of Changing Institutional Roles as Viewed by Constituents. L.A. Grunig, Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation. D.W. Jeffers, Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables.

James E. Grunig, Larissa A. Grunig

"...this book is very strong and does an excellent job of meeting its ambitious goals. The reader will find it challenging and accessible at multiple levels, from the highly theoretical to the concretely pragmatic."—Journalism Quarterly

• Contents: Part I: Research Reviews.H.M. Culbertson, Breadth of Perspective: An Important Concept for Public Relations. J.E. Grunig, L.A. Grunig, Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research. Part IIReports of Original Research.R. Pearson, Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry. M.N. Olasky, The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm. L. Childers, Credibility of Public Relations at the NRC. D.W. Jeffers, Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels. A. Belz, A.D. Talbott, K. Starck, Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners. G.M. Broom, M.S. Cox, E.A. Krueger, C.M. Liebler, The Gap Between Professional and Research Agendas in Public Relations Journals. H.M. Culbertson, H. Shin, Police in America: A Study of Changing Institutional Roles as Viewed by Constituents. L.A. Grunig, Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation. D.W. Jeffers, Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables.