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• Foreword by Yvon ChouinardIntroduction: The End of Legacy as We Know ItChapter One: Take Leadership Personally "Contribution before Extraction"The Tribeca Film Festival"Opportunities out of Obstacles"Girls Who Code"Lead, Don't Manage"NYX CosmeticsChapter Two: Behave Your Beliefs"Your Culture is Your Product"The Honest Company"Deeds, Not Words"The Bluebird Cafe"Empower Your Believers"The Ritz-Carlton Hotel CompanyChapter Three: Let Outsiders In"Effect Change"(RED)"Share Your Secrets"The San Diego Zoo "Enroll Consumers as Coauthors"The It Gets Better ProjectChapter Four: Invent Your Own Game"Don't Be the Best--Be the Only One"Grey Goose"Define Your Category (Don't Let It Define You)"The Belmont Stakes"Ask Smarter Questions"LexusChapter Five: Never Stop Making History"Don't Just Have a Plan, Stick with It"The Toronto Maple Leafs"Let the Past Inform the Present" The Championships, Wimbledon"Transcend Generations" Taylor GuitarsConclusion: The Beginning of Your Legacy in the MakingAcknowledgmentsEndnotesIndex

Select Guide Rating

• Foreword by Yvon ChouinardIntroduction: The End of Legacy as We Know ItChapter One: Take Leadership Personally "Contribution before Extraction"The Tribeca Film Festival"Opportunities out of Obstacles"Girls Who Code"Lead, Don't Manage"NYX CosmeticsChapter Two: Behave Your Beliefs"Your Culture is Your Product"The Honest Company"Deeds, Not Words"The Bluebird Cafe"Empower Your Believers"The Ritz-Carlton Hotel CompanyChapter Three: Let Outsiders In"Effect Change"(RED)"Share Your Secrets"The San Diego Zoo "Enroll Consumers as Coauthors"The It Gets Better ProjectChapter Four: Invent Your Own Game"Don't Be the Best--Be the Only One"Grey Goose"Define Your Category (Don't Let It Define You)"The Belmont Stakes"Ask Smarter Questions"LexusChapter Five: Never Stop Making History"Don't Just Have a Plan, Stick with It"The Toronto Maple Leafs"Let the Past Inform the Present" The Championships, Wimbledon"Transcend Generations" Taylor GuitarsConclusion: The Beginning of Your Legacy in the MakingAcknowledgmentsEndnotesIndex

Select Guide Rating

• Foreword by Yvon ChouinardIntroduction: The End of Legacy as We Know ItChapter One: Take Leadership Personally "Contribution before Extraction"The Tribeca Film Festival"Opportunities out of Obstacles"Girls Who Code"Lead, Don't Manage"NYX CosmeticsChapter Two: Behave Your Beliefs"Your Culture is Your Product"The Honest Company"Deeds, Not Words"The Bluebird Cafe"Empower Your Believers"The Ritz-Carlton Hotel CompanyChapter Three: Let Outsiders In"Effect Change"(RED)"Share Your Secrets"The San Diego Zoo "Enroll Consumers as Coauthors"The It Gets Better ProjectChapter Four: Invent Your Own Game"Don't Be the Best--Be the Only One"Grey Goose"Define Your Category (Don't Let It Define You)"The Belmont Stakes"Ask Smarter Questions"LexusChapter Five: Never Stop Making History"Don't Just Have a Plan, Stick with It"The Toronto Maple Leafs"Let the Past Inform the Present" The Championships, Wimbledon"Transcend Generations" Taylor GuitarsConclusion: The Beginning of Your Legacy in the MakingAcknowledgmentsEndnotesIndex