Yvon Chouinard – författare
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16 produkter
16 produkter
Häftad, Engelska, 2016
171 kr
Skickas
As a child, Yvon Chouinard moved to Southern California with little English and less money. Today his company, Patagonia, earns more than $600 million a year and is a beacon and benchmark for sustainable capitalism. This is the amazing story of a young man who found escape by scaling the world's highest peaks, of an innovator who used his father's blacksmith tools to fashion equipment that changed climbing forever, and of the entrepreneur who brought doing good and having a blast into the heart of a business.
Häftad, Engelska, 2025
237 kr
Skickas inom 5-8 vardagar
Together, these anglers have nearly 200 years of fly fishing experience. They've tried -- and refined -- it all, so you can catch fish -- anywhere, any time, with just one type of fly. Angling afficionados and authors Chouinard, Mathews, and Mazzo join together again to reveal the secret to successful fly fishing: the pheasant tail fly. In Simple Fly Fishing (Patagonia, 2014; 2018), they made the case for replacing unnecessary gear with knowledge and technique. Now, after years of continuing to experiment and simplify, they offer the next step: the feathers that can be used to tie any kind of fly: nymphs, dry flies, emergers, and beetles. Conceived as an advanced follow-up to Simple Fly Fishing, Pheasant Tail Simplicity focuses on essential fly patterns that all share one critical ingredient—pheasant tail. The book explores the techniques required to tie and present these flies to trout, anadromous, and saltwater species. More than just a guide, it challenges the industry norm that thousands of fly patterns are necessary to catch fish. Instead, it distills fly fishing to its core: one shared fly tying ingredient, a handful of techniques, and a mindset that prioritizes knowledge, craft, and creativity over all else. The book includes 18 detailed fly recipes, with ingredients lists and step-by-step photos.Wet Fly Patterns: Flymph, Bead Head Flymph, Soft Hackle, Soft Hackle Dry Fly, Trico SpinnerNymph Patterns: Nymph, Bead Head Nymph, Jig, Red Tag, CaddisDry Fly Patterns: Mayfly Emerger, Sparkle Dun, Mayfly Spinner, Iris Caddis, X Caddis, Zelon Midge, Foam BeetleSaltwater Pattern: Bonefish Then they tell how to use this one type of fly to catch any kind of fish. In concise text, with instructional photos throughout and QR codes that link to how-to videos for tying and fishing with these flies, this book and its techniques force you to rely on your skills and to be creative to be successful. You will catch fish as you never have before.
Inbunden, Engelska, 2019
408 kr
Skickas inom 5-8 vardagar
“An essential read”—Forbes The riveting stories of outdoor life and activism from Patagonia’s iconoclastic founder—in his own words For nearly 80 years, Yvon Chouinard has pursued, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results are both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.
E-bok
Engelska, 2016246 kr
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In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport''s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike."This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes EverythingFrom the Trade Paperback edition.
E-bok
Engelska, 2013133 kr
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180° South takes readers behind the scenes of the film, 180° South, made by Chris Malloy, to learn more about the people who made the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard, and Doug Tompkins to choose paths committed to saving what''s left of the wild world. Open it anywhere and enjoy the photographs by the world’s leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen, and Danny Moder.
E-bok
Engelska, 2013129 kr
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The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years'' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time.Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order.This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.
E-bok
Engelska, 2013198 kr
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This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.
E-bok
Engelska, 2014188 kr
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Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.
E-bok
Engelska, 2019186 kr
Läs direkt efter köp
Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014
E-bok
Engelska, 2019197 kr
Läs direkt efter köp
“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” -- LP Jacks
For nearly 80 years, Yvon Chouinard has followed this advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company''s new simple but direct mission statement, revised for the first time in 27 years: "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person''s obligation to reflect on, commit to, and act on this mission.
Häftad, Tyska, 2017
272 kr
Skickas inom 3-6 vardagar
Häftad, Kinesiska
902 kr
Skickas inom 3-6 vardagar
Inbunden, Engelska, 2018
227 kr
Tillfälligt slut
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award WinnerInternational Book Award Winner American Business Awards Silver MedalistBusiness Book Awards Finalist for International Book of the YearA book for a different breed of business leader, one who looks beyond the moment to create a life of significance.Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.
Inbunden, Engelska, 2013
294 kr
Tillfälligt slut
This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.
Häftad, Engelska, 2013
216 kr
Tillfälligt slut
180 South takes readers behind the scenes of the film, 180 South, made by Chris Malloy, to learn more about the people who made the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard, and Doug Tompkins to choose paths committed to saving what's left of the wild world. Open it anywhere and enjoy the photographs by the world's leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen, and Danny Moder.
Häftad, Engelska, 2019
204 kr
Tillfälligt slut
When it comes to fly fishing, simpler is better.Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014