Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University. Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition). Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst. Dean Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University. Dean received his doctorate and MBA from Bond University (Australia). His research and teaching is in the field of entrepreneurship; he investigates both the decision-making involved in leveraging cognitive and other resources to act on opportunities and the processes of learning from experimentation (including failure), in ways that ultimately lead to high levels of individual and organizational performance. Dean has published papers primarily in the top entrepreneurship, general management, strategic management, operations management, and psychology journals and has written (or edited) over 20 books.

• PART 1: THE ENTREPRENEURIAL PERSPECTIVE   Chapter 1: The Entrepreneurial Mind-Set  Chapter 2: Corporate Entrepreneurship  Chapter 3: Generating and Exploiting New Entries  PART 2: FROM IDEA TO THE OPPORTUNITY  Chapter 4: Creativity and the Business Idea  Chapter 5: Identifying and Analyzing Domestic and International Opportunities  Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur  PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN  Chapter 7: The Business Plan: Creating and Starting the Venture  Chapter 8: The Marketing Plan  Chapter 9: The Organizational Plan  Chapter 10: The Financial Plan  PART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE  Chapter 11: Sources of Capital  Chapter 12: Informal Risk Capital, Venture Capital, and Going Public  PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE  Chapter 13: Strategies for Growth and Managing the Implications of Growth  Chapter 14: Accessing Resources for Growth from External Sources  Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture  PART 6: CASES<