Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation – in search of how best to deliberately create better ways of doing everything.His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.www.maxmckeown.com / www.twitter.com/maxmckeown

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• About the authorAuthor’s acknowledgementsPublisher’s acknowledgementsIntroductionHow to use this book?What is innovation?part one: Your creative self Nurturing your creative geniusSeeing what others do not see Becoming a more powerful innovatorGiving up old ideas for better ideaspart two: Leading innovatorsBuilding a better, bigger brainOrganising people for innovationCreating powerful innovation cultureMotivating innovators part three: Creating innovationUsing the power of (creative) rebelsMaking new ideas usefulGrinding your way from insight to (successful) innovationMeasuring (unmeasurable) innovation

Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation – in search of how best to deliberately create better ways of doing everything.His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.www.maxmckeown.com / www.twitter.com/maxmckeown

Select Guide Rating

• About the authorAuthor’s acknowledgementsPublisher’s acknowledgementsIntroductionHow to use this book?What is innovation?part one: Your creative self Nurturing your creative geniusSeeing what others do not see Becoming a more powerful innovatorGiving up old ideas for better ideaspart two: Leading innovatorsBuilding a better, bigger brainOrganising people for innovationCreating powerful innovation cultureMotivating innovators part three: Creating innovationUsing the power of (creative) rebelsMaking new ideas usefulGrinding your way from insight to (successful) innovationMeasuring (unmeasurable) innovation