Max Mckeown – författare

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy is simple, but simple is complex.

What’s new? The Speed Strategy edition includes tips, techniques and tactics for using Mckeown’s One-Page Speed Strategy. From running a strategy meeting to creating a strategy process, developing a culture of strategic thinkers and everything in between, it will help you to create real-world strategies that deliver outstanding results.

The Strategy Book will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever-changing world.

People who wanted to shape the future have created our present. With over 7 billion fellow humans sharing our planet, things are not going to slow down or get simpler. At the heart of strategy is the mind of the individual strategist, and by nurturing your ability to see the big picture you can get better at adapting successfully. You can get better at shaping events to get to somewhere better. Using available means to desirable ends.

Expectations keep shifting, new competitors keep appearing, rules change and then change again, technologies disrupt and then politics shake up the nature of the landscape in which you compete, work and live. Being more strategic is about outthinking both competitors and limitations.

Strategy is not a solo sport. The Strategy Book focuses on how you can create powerful strategies with other people to deliver success together in a competitive world. It answers the following questions:

What do we know about strategy? What can creative strategy do for you? How can you create winning strategies? How to think and act strategically? How can you engage people with strategy? How do you avoid pitfalls and screw-ups?

It can be read as a whole, or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring to them again and again.

The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:

increase creativity encourage collaboration co-create with customers overcome indifference make ideas into money thrive on change...and much more. 

This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. 

The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. 

Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.

 

The Truth and nothing but The Truth.

 

INNOVATION IN ACTION

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.

It answers the following questions:

· How do you become a more innovative thinker?

· How do you lead and manage creative people?

· How can you use innovation tools to get the best results?

· How can you engage people with innovation?

· How do you avoid pitfalls, problems and screw-ups?

With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.

"Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."

Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager

“Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.”

Broc Edwards, SVP, Director of Learning & Leadership

In a world of relentless change and complexity, it’s not enough to simply survive—you must learn to thrive. In Superadaptability, Max Mckeown—author of the bestselling The Strategy Book—introduces the transformative RUN loop: Recognise, Understand, Necessary Action to help you transcend the challenges around you: • Adapt to cope with uncertainty. • Embrace change as an opportunity for growth. • Shape the future on your own terms. Through vivid storytelling and real-world examples from the world of business, leadership and innovation, Superadaptability reveals how you can strategically harness the power of change to create extraordinary outcomes. The RUN loop empowers you to recognize shifting circumstances, understand their implications, and take the necessary actions to adapt smarter and faster than ever before. This is your invaluable guide to mastering the art of adaptation and unlocking a future defined by purpose, fulfillment, and success. Don’t just survive the age of overwhelm, embrace it!