Strategic Marketing for Non-Profit Organisations

Pearson New International Edition

Häftad, Engelska, 2013

1 104 kr

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Beskrivning

For graduate courses in Nonprofit Marketing and Management.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Produktinformation

Utgivningsdatum:2013-11-08
Mått:216 x 276 x 28 mm
Vikt:1 080 g
Format:Häftad
Språk:Engelska
Antal sidor:480
Upplaga:7
Förlag:Pearson Education
ISBN:9781292042749

Utforska kategorier

Innehållsförteckning

1. The Growth and Development of Nonprofit Marketing 2. Developing a Target Audience-Centered Mindset 3. Strategic Marketing Planning 4. Understanding Target Audience Behavior 5. Acquiring and Using Marketing Information 6. Segmentation, Targeting, and Positioning 7. Branding 8. Value Propositions: Managing the Organization’s Offerings 9. Developing and Launching New Offerings 10. Managing Perceived Costs 11. Facilitating Marketing Behaviors 12. Formulating Communication Strategies 13. Managing Communications: Advertising and Personal Persuasion 14. Managing Public Media and Public Advocacy 15. Generating Funds 16. Attracting Human Resources: Staff, Volunteers, and Board Members 17. Working with the Private Sector 18. Organizing for Implementation