Corey J. A. Bradshaw is the Matthew Flinders Fellow in Global Ecology at Flinders University of South Australia. He has published over 260 peer-reviewed scientific articles, nine book chapters and three books, in addition to his research being regularly featured in Australian and international media. René Campbell is a self-taught professional visual artist and marine ecologist based in Adelaide, South Australia. Her illustrations include the use of traditional and digital media, with animals, nature, science and even fantasy as common themes. Her professional work includes illustrations for science brochures, presentations and manuscripts, logos and marketing designs for various laboratories, and personalised commissions for a range of clients both in-and-out of science. Since starting her Ph.D. in 2016, René has started to combine her passions in art and science and looks forward to working in the growing field of science communication.

'Choose: A) Stumble through your career or: B) Read this book and avoid our mistakes.' William J. Sutherland, Miriam Rothschild Chair in Conservation Biology, University of Cambridge

• Preface; 1. What is an 'effective' scientist?; 2. Become a great writer; 3. Me time; 4. Writing a scientific paper; 5. Sticky subject of authorship; 6. Where and what to publish; 7. The publishing battle; 8. Reviewing scientific papers; 9. Constructive editing; 10. Fear not the numbers; 11. Keeping track of your data; 12. Money; 13. Running a lab; 14. Making new scientists; 15. Human diversity; 16. Splitting your time; 17. Work-life balance; 18. Managing stress; 19. Give good talk; 20. Getting the most out of conferences; 21. Science for the masses; 22. Dealing with the media; 23. 'Useful' science; 24. Evidence-based advocacy; 25. Trials, tribulations and triumphs; References.

Corey J. A. Bradshaw is the Matthew Flinders Fellow in Global Ecology at Flinders University of South Australia. He has published over 260 peer-reviewed scientific articles, nine book chapters and three books, in addition to his research being regularly featured in Australian and international media. René Campbell is a self-taught professional visual artist and marine ecologist based in Adelaide, South Australia. Her illustrations include the use of traditional and digital media, with animals, nature, science and even fantasy as common themes. Her professional work includes illustrations for science brochures, presentations and manuscripts, logos and marketing designs for various laboratories, and personalised commissions for a range of clients both in-and-out of science. Since starting her Ph.D. in 2016, René has started to combine her passions in art and science and looks forward to working in the growing field of science communication.

'Choose: A) Stumble through your career or: B) Read this book and avoid our mistakes.' William J. Sutherland, Miriam Rothschild Chair in Conservation Biology, University of Cambridge

• Preface; 1. What is an 'effective' scientist?; 2. Become a great writer; 3. Me time; 4. Writing a scientific paper; 5. Sticky subject of authorship; 6. Where and what to publish; 7. The publishing battle; 8. Reviewing scientific papers; 9. Constructive editing; 10. Fear not the numbers; 11. Keeping track of your data; 12. Money; 13. Running a lab; 14. Making new scientists; 15. Human diversity; 16. Splitting your time; 17. Work-life balance; 18. Managing stress; 19. Give good talk; 20. Getting the most out of conferences; 21. Science for the masses; 22. Dealing with the media; 23. 'Useful' science; 24. Evidence-based advocacy; 25. Trials, tribulations and triumphs; References.

Corey J. A. Bradshaw is the Matthew Flinders Fellow in Global Ecology at Flinders University of South Australia. He has published over 260 peer-reviewed scientific articles, nine book chapters and three books, in addition to his research being regularly featured in Australian and international media. René Campbell is a self-taught professional visual artist and marine ecologist based in Adelaide, South Australia. Her illustrations include the use of traditional and digital media, with animals, nature, science and even fantasy as common themes. Her professional work includes illustrations for science brochures, presentations and manuscripts, logos and marketing designs for various laboratories, and personalised commissions for a range of clients both in-and-out of science. Since starting her Ph.D. in 2016, René has started to combine her passions in art and science and looks forward to working in the growing field of science communication.

'Choose: A) Stumble through your career or: B) Read this book and avoid our mistakes.' William J. Sutherland, Miriam Rothschild Chair in Conservation Biology, University of Cambridge

• Preface; 1. What is an 'effective' scientist?; 2. Become a great writer; 3. Me time; 4. Writing a scientific paper; 5. Sticky subject of authorship; 6. Where and what to publish; 7. The publishing battle; 8. Reviewing scientific papers; 9. Constructive editing; 10. Fear not the numbers; 11. Keeping track of your data; 12. Money; 13. Running a lab; 14. Making new scientists; 15. Human diversity; 16. Splitting your time; 17. Work-life balance; 18. Managing stress; 19. Give good talk; 20. Getting the most out of conferences; 21. Science for the masses; 22. Dealing with the media; 23. 'Useful' science; 24. Evidence-based advocacy; 25. Trials, tribulations and triumphs; References.