In his debut cookbook, Sam Jones—founder of @NoMeatDisco—reimagines plant-forward cooking as something bold, rhythmic, and deeply satisfying. Known for transforming mushrooms into savory, steak-like centerpieces, Sam creates dishes that celebrate texture, depth, and flavor—proving that vegetables can anchor a meal with the same authority as meat.Built around his signature 7-ingredient approach, the more than 90 recipes in this book are streamlined without sacrificing impact, including everything from Chipotle Cauliflower Tostadas to Charred Broccoli Peanut Noodles. Each dish is flavor-first, unfussy, and designed to feel generous rather than restrictive. Music runs through it all. For Sam, cooking has always been about rhythm as much as taste. Curated playlists accompany each chapter, turning preparation into ritual and the kitchen into a creative space. Inspired by his Welsh grandmother, Nini—who encouraged him to experiment and push boundaries—fueled by a global community of over a million followers, Sam has built a movement around planted food that feels generous, playful, and unapologetically delicious. This isn't about giving something up. It's about discovering how good vegetables can really be.

In his debut cookbook, Sam Jones—founder of @NoMeatDisco—reimagines plant-forward cooking as something bold, rhythmic, and deeply satisfying. Known for transforming mushrooms into savory, steak-like centerpieces, Sam creates dishes that celebrate texture, depth, and flavor—proving that vegetables can anchor a meal with the same authority as meat.Built around his signature 7-ingredient approach, the more than 90 recipes in this book are streamlined without sacrificing impact, including everything from Chipotle Cauliflower Tostadas to Charred Broccoli Peanut Noodles. Each dish is flavor-first, unfussy, and designed to feel generous rather than restrictive. Music runs through it all. For Sam, cooking has always been about rhythm as much as taste. Curated playlists accompany each chapter, turning preparation into ritual and the kitchen into a creative space. Inspired by his Welsh grandmother, Nini—who encouraged him to experiment and push boundaries—fueled by a global community of over a million followers, Sam has built a movement around planted food that feels generous, playful, and unapologetically delicious. This isn't about giving something up. It's about discovering how good vegetables can really be.

In his debut cookbook, Sam Jones—founder of @NoMeatDisco—reimagines plant-forward cooking as something bold, rhythmic, and deeply satisfying. Known for transforming mushrooms into savory, steak-like centerpieces, Sam creates dishes that celebrate texture, depth, and flavor—proving that vegetables can anchor a meal with the same authority as meat.Built around his signature 7-ingredient approach, the more than 90 recipes in this book are streamlined without sacrificing impact, including everything from Chipotle Cauliflower Tostadas to Charred Broccoli Peanut Noodles. Each dish is flavor-first, unfussy, and designed to feel generous rather than restrictive. Music runs through it all. For Sam, cooking has always been about rhythm as much as taste. Curated playlists accompany each chapter, turning preparation into ritual and the kitchen into a creative space. Inspired by his Welsh grandmother, Nini—who encouraged him to experiment and push boundaries—fueled by a global community of over a million followers, Sam has built a movement around planted food that feels generous, playful, and unapologetically delicious. This isn't about giving something up. It's about discovering how good vegetables can really be.