Asian versus Western Management Thinking

KIMIO KASE is Professor at IESE Business School, University of Navarra, Spain. He has written and contributed to several books and articles, published both in Spanish outlets and international journals such as the International Marketing Review.ALESIA SLOCUM is Professor of Management and Marketing at St Louis University, Madrid, Spain. She has a Doctorate in Business Administration from Cranfield University, UK.YING YING ZHANG is a Professor at CUNEF, Complutense University of Madrid, Spain. Before starting her academic career, Professor Zhang worked extensively in international business between Spain and China including negotiation, consulting and cross-cultural training.

'Navigating paradigm changes is a critical element of business leadership: analog to digital; brand to retailer to consumer; reason to emotion; West to East. Anything that illuminates these powershifts is valuable for the fast-moving decision-maker, and in this respect Asian versus Western Management Thinking is a first-rate inquiry into cultural business behaviors. Insular frameworks of thinking and action matter less by the second. I'm an And/And practitioner and my experience of bridging business between East and West, and vice versa, suggests we need to know the human distinctions that matter and the harmonies that will matter even more. Between the covers of this book by Kimio Kase and colleagues, business moves forward.' - Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, Lovemarks Company 'Having lived and worked my entire life in various countries around the world, I agree with the authors' premise that Asians and Westerners often approach business problems from different angles. Rather than focusing on differences, I welcome the strength that comes from diversity. As my experience at Renault and Nissan has demonstrated, the richest solutions come when ideas are challenged or questioned by people who have a different perspective. This book illustrates the value of accepting diverging ideas as a fact of life that can be used to enhance the world in which we all live and work.' - Carlos Ghosn, Chairman and Chief Executive Officer, Renault-Nissan Alliance

• Introduction Philosophical perspectives on knowledge and cognition Epistemological perspective Cognitive science perspective Cross-cultural management perspective Theoretical framework Conclusions and Discussions