Paolo D'Anselmihas been a practitioner of management consultancy and policy analysis since 1981. He currently teaches organizational metrics at the University of Rome at Tor Vergata, Italy.

'In this original contribution the author forcefully argues that competition creates value and that SMEs have as yet not realized their potential to enhance competitive forces to possibly be the most vital player in the value chain.' Pulin Nayak, Delhi School of Economics, India 'Finally a self-interest approach to responsibility whereby virtue is no longer its own reward. Both East and West will appreciate this paradigm that applies in the private as well as the public sector.' Hou Shengtian, School of Management, Beijing University of Chinese Medicine, China 'In this striking new book, Paolo D'Anselmi provides an entirely novel and refreshing look at the basic ideas of Corporate Social Responsibility an area that is desperately in need of a new perspective. Broadening the concept, he takes the view that all organizations should be accountable for their social responsibility and then inquires about how this new social accountability can best be constructed for different kinds of organizations. Introducing the concept of 'competition' both within and across industries and sectors he argues thoughtfully and provocatively that the best way forward is to use the knife of competition to hone the social performance of all organizations. This book provides the most searching reformulation of how to think about CSR to appear in decades.' Herman B. 'Dutch' Leonard, Harvard University, USA

• Introduction PART I: DEVELOPING A CSR PROCESS FRAMEWORK The Problem and the Solution The Backstage of Capitalism CSR You Are (it's Not What You Do) Think Negative The USDIME Framework The Unknown Stakeholder Disclosure Implementation  Everyman's Decision Making: Micro-Ethics Who's Afraid of the Policy Analyst? The Proof of the Pudding: Applying the USDIME Framework PART II: FROM CSR TO POLITICS: THE COMPETITIVE DIVIDE The Neighborhood Bullies The Profits of Non-Profit The Autarky of Public Administration The Irrelevant Politics Four Fruitful Generalizations: from CSR to Politics What is to Be Done: Developing a Political Agenda for SMEs