Management by Missions

PABLO CARDONA is a Full Professor of Managing People in Organizations at IESE Business School. He has an MBA from IESE and a PhD from UCLA. He has been teaching in schools including UCLA in the United States, IAE in Argentina, and CEIBS in China. Cardona's consulting work ranges from organizational change to talent development and creating effective top management teams. He has developed and coordinated in-company seminars in organizations such as Abbott, Danone, Sony, Nestlé, Oracle and Roche both in Spain and in other countries. Cardona has written and contributed to several books, such as How to Develop Leadership Competencies. He has published in international research journals such as the Strategic Management Journal and presented in various international management forums such as the Academy of Management and the Strategic Management Conference. Currently he is the academic directorof the Cross-cultural Research Network at IESE. CARLOS REY has developed his career in the industrial sector and presently works in consultancy services. In the industrial sector, he has developed managing positions in operations, sales, purchasing and logistics in different countries (India, Mexico, United Kingdom& Spain). Before Rey joined the consultancy services, he was Managing Director of HUF España, a leading company of locking systems for the automotive industry with over 500 employees.  In consultancy services, Rey has worked as abusiness strategy& change management consultant for companies such as Sony, Abertis and Bristol Myers Squibb. Rey was the Managing Partner for Southern Europe of the Belgium consultancy company Efficiency Coaching. Currently, he is the Managing Partner of DpM Consulting, a consulting company founded in collaboration with Pablo Cardona.

"'Mission' and 'values' are all too often things stuck on a wall or on small plaques or cards. In this book, leaders will learn why mission and values are important for organizational success and, more importantly, how to implement mission-driven leadership. Filled with examples and practical ideas, Management by Missions will help turn ideas and concepts into practical reality." -Jeffrey Pfeffer, Professor of Organizational Behavior, Stanford University and author of 'What Were They Thinking? Unconventional Wisdom About Management' 'Changing the culture of a large organization, though fun, is ultimately complicated and challenging. Resistance is just a natural human reaction to any kind of major change, especially when you are already No. 1 in the marketplace. Management by Missions gave us a solid framework for developing our people and truly transforming the culture of our company.' -Pedro V. Navarrete, Managing Director. SONY Espana, SA

• Acknowledgments  Foreword    PART I: MYTHS AND REALITIES OF MANAGEMENT Is there a link between Corporate Culture and Profit?  Different ways of Understanding an Organization What are Companies for?  PART II: IN SEARCH OF CORPORATE CULTURE Cultural Problems Today What is a Company's Mission? The Values of a Balanced Culture PART III: TOWARDS A NEW MANAGEMENT MODEL The Mission Chart Mission Management Tools Mission-driven Leadership PART IV: CASE STUDY Sony Spain; The Implementation Afterword Bibliography