JEFFREY JAMES is Professor of Development Economics at Tilburg University in The Netherlands. He was previously Assistant Professor of Economics at Boston University, USA; Staff Member in the Technology and Employment Branch, ILO, Geneva; and Research Fellow, Queen Elizabeth House, Oxford. His many books in this area include Economics of New Technology in Developing Countries (with Francis Stewart); Technology, Institutions and Government Policies (with S.Watanabe); The State, Technology and Industrialization in Africa: The Transition to Egalitarian Development (with Keith Griffin); and Technological Systems and Development (with Haider A.Khan).

• List of Tables List of Figures Preface Acknowledgements Introduction PART I: CONSUMPTION THEORY AND THE WELFARE EFFECTS ON GLOBALIZATION Globalization, Preference Change and Consumer Welfare in Developing Countries Globalization, Conspicuous Consumption and the International Demonstration Effect Reconsidered From Global Products to Individual Functionings: Medicinal Drugs in Developing Countries Do Consumers in Developing Countries Gain or Lose from Globalization? PART II: COUNTERVAILING INFLUENCES OVER PATTERNS OF GLOBAL CONSUMPTION Can Appropriate Products Capture Mass Markets in a Globalizing World? A Case Study from India Cultural Advantage Reversal: The Case of Telenovelas in Brazil Globalization and the Potential for Social Marketing in Developing Countries Index