Marketing in the Emerging Markets of Latin America

AvM. Marinov

Häftad, Engelska, 2005

554 kr

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Fler format och utgåvor

E-bok

755 kr

Inbunden

571 kr

Beskrivning

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Produktinformation

Utgivningsdatum:2005-10-28
Mått:140 x 216 x 12 mm
Vikt:268 g
Format:Häftad
Språk:Engelska
Antal sidor:191
Upplaga:2005
Förlag:Palgrave Macmillan
ISBN:9781349524372

Utforska kategorier

Mer om författaren

FERNANDO ROBLES George Washington University, USA

Recensioner i media

'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing

Innehållsförteckning

List of Figures List of Maps List of Tables Introduction - The Latin American Context Latin American Consumer Markets and Marketing; F. Robles Marketing in Brazil Marketing in Chile Marketing in Mexico Marketing in Peru Concluding Remarks Appendix Notes Index

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