BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA. PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.

'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive

• Introduction Next Generation Corporate Citizenship PART I: A MOVEMENT AFOOT Business and Society: A View from the Top From Good to 'Best of the Good' New Rules for Business Success Stages of Corporate Citizenship PART II: REPURPOSING THE ENTERPRISE Defining What Matters Taking an Integrated, Strategic Approach Leading Next Generation Companies Engaging Employees as Citizens PART III: PUTTING CITIZENSHIP TO WORK Integrating Citizenship into the Business Taking Citizenship to Market Co-Creating Value for Business and Society Courageous Leadership: Can Business Step Up?