Surviving the Creative Space

Teamwork techniques for designers

AvSherry S. Freyermuth

Häftad, Engelska, 2022

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Beskrivning

As a designer you may collaborate with in-house teams, be hired by international clients, work freelance or be the sole creative in a company. Whatever form of creative team you find yourself in, this book covers all aspects of how to work effectively with your colleagues, clients and stakeholders to ensure you and your collaborations are the talk of the town, and not to be avoided.Candid interviews and case studies from large multinationals (including IBM, OH Partners and CitiBike), to smaller firms and start-ups (like Only Child and Make a Mark) present a realistic picture of the design field today, and provide inspiration and guidance on how designers around world have overcome challenges and utilized the benefits of working in teams.Covering topics from finding a mentor and working across roles, to defining what you bring to the table, this book helps you navigate organizational structures, build strong relationships and dissolve traditional barriers.... all while keeping your sanity.

Produktinformation

Utgivningsdatum:2022-10-06
Mått:156 x 232 x 10 mm
Vikt:320 g
Format:Häftad
Språk:Engelska
Serie:Bloomsbury Visual Arts
Antal sidor:152
Förlag:Bloomsbury Publishing PLC
ISBN:9781350040502

Utforska kategorier

Grafisk design inom Kultur
Organisation och ägarskap inom Ekonomi och Ledarskap

Mer om författaren

Sherry Freyermuth Saunders has worked in a variety of individual and team roles as a graphic designer, including at Discovery Creative where she worked on projects for clients such as Discovery Channel, Animal Planet, Science Channel and TLC. She has received local, regional and national awards for her design work. Alongside her freelance work, she is also currently the assistant professor of at Clark University, USA.

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Innehållsförteckning

PrefaceChapter 1: Surviving the Creative Space The birth of the Creative StrategyBottom Line and the Importance of CollaborationCase study: Van Leeuwen Ice Cream: How a fresh design increased salesCreative Teams DefinitionsWhat Makes an Effective Creative TeamBecoming an Effective Team MemberHow to Prepare Yourself for TeamworkExercise 1: Mapping a Value System for Your Creative CareerChapter 2: Agency TeamsCreative Agencies Come in All Shapes and SizesDefining Creative AgenciesStudioMarketing AgencyAccount vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH PartnersBranding AgencyAdvertising AgencyCase study: CitiBike: Collaborating on a Multifaceted CampaignConsultancyProduction CompanyMotion Graphics StudioAnimation StudioState of the Agency WorldExercise 2: Interview Outside Your ScopeChapter 3: In-House TeamsThe Value of In-House Creative TeamsIn-House/Agency CollaborationCase study: Inside Out Awards: Celebrating In-House Creative WorkWorking In-House Towards a Common GoalDifferent Kinds of In-House WorkCollaboration In-House – Across TeamsCollaboration In-House – Within TeamsInterview with Devin O’Bryan from IBM DesignCreative WorkflowsStarting Out In-HouseInterview with Thomas Harris and Gwendolyn Mumford from AIG InsuranceChallenges and Opportunities Working In-HouseExercise 3: Understanding an In-House Brand Chapter 4: Freelance TeamsFreelance Creative ‘Teams’Different Ways to FreelanceBuilding ConnectionsFreelance WorkflowsCase study: Jameson Whiskey: Collaborating as a Freelance IllustratorThe Art Director/Copywriter Freelance TeamInterview: Advice from Kristen Curtis and Aldo Arias of Only ChildFreelance CollectivesThe Freelancer and Client TeamFreelancers Need Coaching TooFrom Freelancer to EntrepreneurThe Freelance LifeExercise 4: Examining Your Work HabitsChapter 5: Community as an Extension of Creative TeamCommunity as Creative TeamNurture Existing Creative CommunityGrow Creative CommunityCase study: Make a Mark: Building Community by Giving BackEmbrace MentorshipQuality ConnectionInterview with Co-author of Being Boss, Kathleen ShannonCommunity Lasts a CareerExercise 5: Finding a Creative MentorConclusionAcknowledgementsAncillary MaterialRecommended Reading