Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

This book provides the reader with a rich and useful guide to understand the meaning structures of major media communication tools, how they derive from the social and technological conditions, and how they come to shape our society and culture.

• Introduction1. The Mediated World2. An Outline of Semiotic Theory3. Print Media4. Audio Media5. Film and Video6. Television7. The Computer and the Internet8. Advertising9. Social Impacts of the MediaConcluding ReflectionsFurther ReadingAppendicesA. Examples of Media Text AnalysisB. Brief Classic Texts in Semiotic AnalysisGlossaryBibliographyIndex

Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

This book provides the reader with a rich and useful guide to understand the meaning structures of major media communication tools, how they derive from the social and technological conditions, and how they come to shape our society and culture.

• Introduction1. The Mediated World2. An Outline of Semiotic Theory3. Print Media4. Audio Media5. Film and Video6. Television7. The Computer and the Internet8. Advertising9. Social Impacts of the MediaConcluding ReflectionsFurther ReadingAppendicesA. Examples of Media Text AnalysisB. Brief Classic Texts in Semiotic AnalysisGlossaryBibliographyIndex

Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

This book provides the reader with a rich and useful guide to understand the meaning structures of major media communication tools, how they derive from the social and technological conditions, and how they come to shape our society and culture.

• Introduction1. The Mediated World2. An Outline of Semiotic Theory3. Print Media4. Audio Media5. Film and Video6. Television7. The Computer and the Internet8. Advertising9. Social Impacts of the MediaConcluding ReflectionsFurther ReadingAppendicesA. Examples of Media Text AnalysisB. Brief Classic Texts in Semiotic AnalysisGlossaryBibliographyIndex