Per Ledin is Professor in Swedish at Södertörn University, Sweden.David Machin is Professor in the Department of Media and Communication Studies, Örebro University, Sweden.

[This] second edition evolves as a successful upgrade to the list of currently available introductory books on multimodal analysis that offer ‘toolkits’ with readymade distinctions to be applied to analytical objects ... A light, practical introduction that together with a profound theoretical enlargement on the basis of other works comprises a first springboard to delve into the deeper context of multimodality.

• Preface to Second EditionIntroductionChapter 1. What is Multimodal Analysis?Chapter 2. The Hidden Meanings of Pictures and ImagesChapter 3. Modality: Experiencing the World through ImagesChapter 4. The meaning of Colour in Visual DesignChapter 5. The Meaning of TypographyChapter 6. Textures and MaterialityChapter 7. Composition and Page LayoutChapter 8. Diagrams and FlowchartsBibliographyImage IndexGeneral Index

Per Ledin is Professor in Swedish at Södertörn University, Sweden.David Machin is Professor in the Department of Media and Communication Studies, Örebro University, Sweden.

[This] second edition evolves as a successful upgrade to the list of currently available introductory books on multimodal analysis that offer ‘toolkits’ with readymade distinctions to be applied to analytical objects ... A light, practical introduction that together with a profound theoretical enlargement on the basis of other works comprises a first springboard to delve into the deeper context of multimodality.

• Preface to Second EditionIntroductionChapter 1. What is Multimodal Analysis?Chapter 2. The Hidden Meanings of Pictures and ImagesChapter 3. Modality: Experiencing the World through ImagesChapter 4. The meaning of Colour in Visual DesignChapter 5. The Meaning of TypographyChapter 6. Textures and MaterialityChapter 7. Composition and Page LayoutChapter 8. Diagrams and FlowchartsBibliographyImage IndexGeneral Index

Per Ledin is Professor in Swedish at Södertörn University, Sweden.David Machin is Professor in the Department of Media and Communication Studies, Örebro University, Sweden.

[This] second edition evolves as a successful upgrade to the list of currently available introductory books on multimodal analysis that offer ‘toolkits’ with readymade distinctions to be applied to analytical objects ... A light, practical introduction that together with a profound theoretical enlargement on the basis of other works comprises a first springboard to delve into the deeper context of multimodality.

• Preface to Second EditionIntroductionChapter 1. What is Multimodal Analysis?Chapter 2. The Hidden Meanings of Pictures and ImagesChapter 3. Modality: Experiencing the World through ImagesChapter 4. The meaning of Colour in Visual DesignChapter 5. The Meaning of TypographyChapter 6. Textures and MaterialityChapter 7. Composition and Page LayoutChapter 8. Diagrams and FlowchartsBibliographyImage IndexGeneral Index