Swipe, Scan, Shop

Interactive Visual Merchandising

AvKate Schaefer

Häftad, Engelska, 2021

Del i serien Bloomsbury Visual Arts

455 kr

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E-bok

499 kr

E-bok

499 kr

Beskrivning

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer’s beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

Produktinformation

Utgivningsdatum:2021-03-11
Mått:202 x 254 x 18 mm
Vikt:642 g
Format:Häftad
Språk:Engelska
Serie:Bloomsbury Visual Arts
Antal sidor:194
Förlag:Bloomsbury Publishing PLC
ISBN:9781350092877

Utforska kategorier

Servicesektorn inom Ekonomi och Ledarskap

Mer om författaren

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students.

Recensioner i media

A very useful read, especially about the technological and experiential advances in visual merchandising.

Innehållsförteckning

1. What is Visual Merchandising?Overview of VMWhat it includesWhy it is used (Commerciality)How visual merchandising has progressed2. The History and Evolution of Visual Merchandising History of visual merchandisingEvolution of visual merchandising and displayIncorporating digital technologies Successes and Challenges: Translating the “See Now, Buy Now” to the sales floorCompany Spotlight: Sephora3. Visual Merchandising and Omnichannel RetailEnhancing the online shopping experienceSocial Media and visual merchandisingUsing mobile devices (Introduce beacon technologies, interactive displays)Mass Customization Company Spotlight: Ted Baker and Google4. Store Planning and DesignWhat is store planning?Square Footage vs. Selling SpaceMaterialsFurnitureSoftware programs/CAD programsTradeshows (ie. GlobalShop)Company Spotlight: Visual Retailing (MockShop) or Retail Smart5. Store InteriorsExperiential retailSensory merchandisingSustainability in visual merchandisingHeat Mapping (Data Analytics)Dwell Time (Data Analytics)Company Spotlight: Amazon (AmazonGo)6. Mannequins and FormsCommunicating through mannequins and formsThe future of mannequins and forms Company Spotlight: Iconome7. Exterior and Window DisplaysInteractive Displays: Who, What, WhyInfrared SensorsFacial RecognitionVirtual RealityAugmented RealityMobile CommerceSocial Media/Mass CustomizationConclusionWhat Might We Expect as the Future of VM?