Identity and Ideology in Digital Food Discourse

Social Media Interactions Across Cultural Contexts

Häftad, Engelska, 2022

434 kr

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Beskrivning

Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food.Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.

Produktinformation

Utgivningsdatum:2022-05-19
Mått:154 x 234 x 16 mm
Vikt:420 g
Format:Häftad
Språk:Engelska
Antal sidor:280
Förlag:Bloomsbury Publishing PLC
ISBN:9781350189249

Utforska kategorier

Kulturhistoria inom Historia och arkeologi

Mer om författaren

Alla Tovares is Associate Professor of English and Linguistics at Howard University, USA.Cynthia Gordon is Associate Professor of Linguistics at Georgetown University, USA.

Recensioner i media

This pioneering work on online food discourse beautifully integrates fascinating empirical studies with theoretical advances and critical depth. A crucial read for scholars of food, language, and discourse.

Innehållsförteckning

Introduction, Cynthia Gordon and Alla Tovares1. “Vegetables as a Chore”: Constructing and Problematizing a “Picky Eater” Identity Online, Didem I?kizog?lu and Cynthia Gordon2. The Multidimensionality of Eating in Contemporary Information Society: A Corpus-based Discourse Analysis of Online Audience Reactions to a TV Show About Food, Jana Declercq, Ste´phan Tulkens, and Geert Jacobs3. Mediatizing the Fashionable Eater in @nytfood #tbt Posts, Gwynne Mapes 4. Constructing Veganism Against the Backdrop of Omnivore Cuisine: The Use of Adjectives and Modifiers in Vegan Food Blogs, Cornelia Gerhardt 5. What if the Customer is Wrong?: Debates About Food on Yelp and TripAdvisor, Camilla Va´squez 6. Mukbang as Your Digital Tablemate: Creating Commensality Online, Hanwool Choe 7. Growing Online: Activist Identities in the “Grow Your Own” English Blogging Community, Nadine Pierce, Isidoropaolo Casteltrione, and Ana Tominc 8. Food, Activism, and Chips Oman on Twitter, Najma Al Zidjaly, Einas Al Moqbali, and Ahad Al Hinai 9. Parmesan and Patriotism on YouTube: Food as Ideology in Today’s Russia, Alla Tovares Afterword: Food, Language, and Social Media: Past, Present, and Future, Alla Tovares and Cynthia GordonIndex