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    1. Samhälle och politik
    2. Samhälle och kultur
    3. Kultur och medier
    4. Medievetenskap

    Publishing Business

    A Guide to Starting Out and Getting On

    AvKelvin Smith,Melanie Ramdarshan Bold

    Häftad, Engelska, 2024

    Del i serien Creative Careers

    417 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

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    E-bok

    453 kr

    E-bok

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    Beskrivning

    Are you considering a career in the world of publishing, or simply want to understand more about the industry? If so, The Publishing Business will take you through the essential publishing activities performed in editorial, rights, design, production, sales and marketing departments. International examples from across the industry, from children's books to academic monographs, demonstrate key responsibilities at each stage of the publishing process and how the industry is adapting to digital culture. This 3rd edition has been updated with more on the role of self-publishing, independent publishers, audio books, the rise of poetry and non-fiction and how the industry is facing up to challenges of sustainability, inclusivity and diversity.Beautifully designed and full of insight and advice from practitioner interviews, this is an essential introduction to a dynamic industry. Interviewees include:Anne Meadows, Commissioning Editor at Granta and Portobello BooksZaahida Nabagereka, Head of Social Impact at Penguin Books UK Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, WattpadCaroline Walsh, Literary Agent, David Higham AssociatesPeter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UKAmy Ellis, Head of Rights and Permissions, Publishers' Licensing ServicesVictoria Lawrance, Rights Manager, Bloomsbury Publishing PlcShaun Hodgkinson, COO, Dorling KindersleyThomas Truong, Publishing Director, Little Tiger GroupJenny Blenk, Associate Editor, Dark Horse Comics Jeanette Morton, Digital Publisher, Oxford University PressMaria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon BooksIan Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster

    Produktinformation

    • Utgivningsdatum:2024-01-11
    • Mått:210 x 268 x 18 mm
    • Vikt:920 g
    • Format:Häftad
    • Språk:Engelska
    • Serie:Creative Careers
    • Antal sidor:256
    • Upplaga:3
    • Förlag:Bloomsbury Publishing PLC
    • ISBN:9781350259386

    Utforska kategorier

    • Medievetenskap inom Samhälle och politik
    • Bokkonst, bokformgivning inom Kultur
    • Media och underhållning inom Ekonomi och Ledarskap

    Mer om författaren

    Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture at University College London for six years.Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.

    Recensioner i media

    Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals.

    Innehållsförteckning

    • IntroductionPeople And Publishing: Who Does What In Book Publishing?Chapter-By-Chapter1. Fundamentals of PublishingA Very Short Of History of PublishingWhy Finance MattersThe Relationship between Different Parts of IndustryThe Global and Local FundamentalsEthical Issues in PublishingInterview: Namrata Tripathi, Founder and Publisher of Kokila Preparing For a Future in PublishingInterview: Anne Meadows, Commissioning Editor at Granta and Portobello BooksCase Study: Bertelsmann and Random HouseSummary2. The Publishing EcosystemVarieties of Publication- Markets and AudiencesInternational Publishing – The Global MarketPrint and EbooksAudiobooksInterview: Alba Proko, Audio Manager, Bookouture“Diversity” In Children’s BooksJournals, Magazines and NewspapersWho Adds Value to the Publishing Process?Case Study: Amazon and EBSCOInterview: Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Summary3. Writers, Readers and IntermediariesAuthors, Illustrators, Creators and Their RightsAgents and Other GatekeepersNetwork and Opinion FormersPrizesSmall and Independent PressesChannels to Readers and BuyersCase Study: Frankfurt Book FairInterview: Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, WattpadInterview: Caroline Walsh, Literary Agent, David Higham AssociatesSummary4. Editorial ProcessPolicy and Planning: List Building and Market NichesCommissioning: Research, Reputation and FundsContractual Matters: Formats and Co-EditionsEditorial Work: From Submissions to PublicationInterview: Breanna McDaniel, Author and Sensitivity Reader Case Study: A Guide for DummiesInterview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UKSummary5. RightsHow Different Rights DevelopedRange Of RightsWho Is Involved In Selling RightsCase Study: The Rights Potential of Children's BooksInterview: Amy Ellis, Head of Rights and Permissions, Publishers' Licensing ServicesInterview: Victoria Lawrance, Rights Manager, Bloomsbury Publishing PlcSummary6. Design and ProductionPlatforms and Formats Appropriate For the ContentScheduling the Publication ProcessControlling Costs and Establishing PricesCase Study: Horrible HistoriesInterview: Shaun Hodgkinson, COO, Dorling KindersleyInterview: Thomas Truong, Publishing Director, Little Tiger GroupSummary7. Print and Digital PublishingChoosing From a Variety of Media and FormatsLegalities of Publishing in a Wired WorldDigital Workflow and Software StandardCommunication for Print and E-PublicationsCase Study: Print and Digital at the University PressesInterview: Jenny Blenk, Associate Editor, Dark Horse Comics Interview: Jeanette Morton, Digital Publisher, Oxford University PressSummary8. Marketing, Sales and DistributionMarketingCommunication through Promotion and PublicityInterview: Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon BooksManaging Budgets and SchedulesSupply ChainsUsing Feedback to Monitor SuccessCase Study: Persephone BooksInterview: Ian Lamb, Head Of Children's Marketing and Publicity, Simon and SchusterSummaryConclusionGlossaryBibliography and ResourcesThe Publishing Year: Book Fairs and Other Major Publishing EventsIndex