Fashion, Consumption and Celebrity Culture

This brand-new book explores how, in the last decade, the worlds of fashion, fame and digital media have become increasingly intertwined. Charting shifts from royalty to influencers, art to sport, Hollywood to TikTok, Pamela Church Gibson and Alexandre Zamboni analyse how celebrity logic now structures consumption, identity and visibility. Through vivid case studies—from David Beckham, the Royal Family and Rihanna to Barbie, K-Pop stars and AI-driven influencers—the authors reveal how social media, global conglomerates and new beauty norms have reshaped both the fashion system and contemporary culture itself. Sharp, timely and culturally wide-ranging, this book offers scholars and students a compelling map of the new celebrity–fashion landscape and its implications for gender, power, labour and global visual culture.