Dan Cassino is Professor of Government and Politics at Fairleigh Dickinson University, USA and the Executive Director of the FDU Poll. His recent books include Gender Threat (2021). He appears frequently on news broadcasts, and his writing has appeared in The Washington Post and Harvard Business Review.

Cassino offers a ground-breaking analysis of masculinity, cryptocurrency, and shifting expectations for men in contemporary society. Blending insights across multiple social science fields, he shows how cryptocurrency fosters a form of “technical masculinity,” allowing men excluded from traditional markers of status to demonstrate intelligence, competence, and authority. With clear explanations of both masculinity and the world of cryptocurrency, Cassino makes complex ideas accessible without sacrificing rigor. Richly researched and highly readable, this book illuminates the relationship between gender and the digital economy.

• Introduction1. “Do you even lift, bro?” Cryptocurrency and Technical Masculinities2. “Have fun staying poor.” Technical Masculinities and the Gender Hierarchy3. “Buy the dip!” Men and Cryptocurrencies4. “Hodl to the Moon!” Men, Meme Stocks and the MOASS5. “It’s all about winning.” Masculinity and Finance6. “Bro. You don’t realize how ignorant this comment is.” How Men Talk About CryptoChapter Seven: “Put it all on black.” Other Performances of Technical MasculinitiesChapter Eight: “Believers Always Win in the End.” Technical Masculinities and the Future of MenMethodological AppendixWorks CitedIndex

Dan Cassino is Professor of Government and Politics at Fairleigh Dickinson University, USA and the Executive Director of the FDU Poll. His recent books include Gender Threat (2021). He appears frequently on news broadcasts, and his writing has appeared in The Washington Post and Harvard Business Review.

Cassino offers a ground-breaking analysis of masculinity, cryptocurrency, and shifting expectations for men in contemporary society. Blending insights across multiple social science fields, he shows how cryptocurrency fosters a form of “technical masculinity,” allowing men excluded from traditional markers of status to demonstrate intelligence, competence, and authority. With clear explanations of both masculinity and the world of cryptocurrency, Cassino makes complex ideas accessible without sacrificing rigor. Richly researched and highly readable, this book illuminates the relationship between gender and the digital economy.

• Introduction1. “Do you even lift, bro?” Cryptocurrency and Technical Masculinities2. “Have fun staying poor.” Technical Masculinities and the Gender Hierarchy3. “Buy the dip!” Men and Cryptocurrencies4. “Hodl to the Moon!” Men, Meme Stocks and the MOASS5. “It’s all about winning.” Masculinity and Finance6. “Bro. You don’t realize how ignorant this comment is.” How Men Talk About CryptoChapter Seven: “Put it all on black.” Other Performances of Technical MasculinitiesChapter Eight: “Believers Always Win in the End.” Technical Masculinities and the Future of MenMethodological AppendixWorks CitedIndex

Dan Cassino is Professor of Government and Politics at Fairleigh Dickinson University, USA and the Executive Director of the FDU Poll. His recent books include Gender Threat (2021). He appears frequently on news broadcasts, and his writing has appeared in The Washington Post and Harvard Business Review.

Cassino offers a ground-breaking analysis of masculinity, cryptocurrency, and shifting expectations for men in contemporary society. Blending insights across multiple social science fields, he shows how cryptocurrency fosters a form of “technical masculinity,” allowing men excluded from traditional markers of status to demonstrate intelligence, competence, and authority. With clear explanations of both masculinity and the world of cryptocurrency, Cassino makes complex ideas accessible without sacrificing rigor. Richly researched and highly readable, this book illuminates the relationship between gender and the digital economy.

• Introduction1. “Do you even lift, bro?” Cryptocurrency and Technical Masculinities2. “Have fun staying poor.” Technical Masculinities and the Gender Hierarchy3. “Buy the dip!” Men and Cryptocurrencies4. “Hodl to the Moon!” Men, Meme Stocks and the MOASS5. “It’s all about winning.” Masculinity and Finance6. “Bro. You don’t realize how ignorant this comment is.” How Men Talk About CryptoChapter Seven: “Put it all on black.” Other Performances of Technical MasculinitiesChapter Eight: “Believers Always Win in the End.” Technical Masculinities and the Future of MenMethodological AppendixWorks CitedIndex