Genomics
Julian Parkhill, Sarah J Lindsay, Phil Jones, Lia Chappell, Jonathan Roberts, Nancy Holroyd, Michal Szpak, Francesca Gale
Häftad, 2020
341 kr
Communicating Strategy
E-bok
PDF, Engelska, 2017918 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).
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Beskrivning
''If you don''t communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.''
Phil Jones'' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.
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