Today, we are going to be talking about re-purposing your content, which is HUGE! I’ve been able to re-purpose my content for years now. I have been online almost 10 years now. So, for quite a few years, I’ve taken something very simple, like a blog post, and I’ve been able to re- purpose it into so many things. This includes 14 bestselling books, international speaking gigs, just everywhere on every topic, and being able to connect with people who want to study with me. These are people who I mentor.Essentially, when you review this material, you’re going to learn to take content that’s in one type of format, such a blog article, and repackage it so that it’s in other formats and can be used in different ways. So, the core of the content remains the same, but you can sometimes tweak it to fit another audience, thereby leveraging the same work over and over again. The truth is that this is incredibly powerful. Here’s an example. I was just speaking to a group of authors over in London. That’s not my primary audience, but I was able to re-purpose other presentations that I’ve done for online entrepreneurs and various groups to make it very specific for the authors, without having to redo the entire presentation.It’s a great way to leverage your efforts. I think if you really think about what you’re doing initially, whether you are creating video, or text works, or even doing live events… If you really give that detail of thought to it… and I like to make a little outline for myself, where I say, “Okay, what is it I want to present? Where will I take it next? Where would it go after that?” That always makes the initial content that much better because I’ve thought out where it possibly could go over the next year or longer.
