There's no luck in a fiction career that lasts. There's a formula.Sean Platt and Johnny B. Truant have written more than a hundred fiction books between them at Sterling & Stone, the indie publishing operation they built from scratch. They didn't get there on instinct. They got there with a formula, refined over a decade of writing, publishing, and watching what actually works.The Fiction Formula is the fiction-specific companion to Write. Publish. Repeat. It's focused on the work itself, built around the systems that let two authors write a hundred-plus fiction books without burning out or running out of ideas.Inside, you'll learn how to:Pick a genre you can sustain. Commercially viable AND creatively fulfilling.Use the Sterling & Stone planning process to write better books, faster.Move from idea to launched series without losing the thread.Build a fiction business that survives marketplace shifts and platform pivots.Avoid the traps that kill most fiction careers before they take off.Sustain the work across dozens of titles, not just the first one.Pair with Write. Publish. Repeat. for the foundation, Iterate and Optimize, for the business systems that scale it, and The Compounding Author, for the mindset that carries you through the years between.Includes a free companion workbook with 11 exercises, plus Genre Therapy, the Series Bible, the Beats Brief, the Pre-Launch Checklist, the Launch Day Schedule, and a 90-Day Backlist Refresh tracker.Stop writing on instinct. Start writing to a formula. The Fiction Formula.

There's no luck in a fiction career that lasts. There's a formula.Sean Platt and Johnny B. Truant have written more than a hundred fiction books between them at Sterling & Stone, the indie publishing operation they built from scratch. They didn't get there on instinct. They got there with a formula, refined over a decade of writing, publishing, and watching what actually works.The Fiction Formula is the fiction-specific companion to Write. Publish. Repeat. It's focused on the work itself, built around the systems that let two authors write a hundred-plus fiction books without burning out or running out of ideas.Inside, you'll learn how to:Pick a genre you can sustain. Commercially viable AND creatively fulfilling.Use the Sterling & Stone planning process to write better books, faster.Move from idea to launched series without losing the thread.Build a fiction business that survives marketplace shifts and platform pivots.Avoid the traps that kill most fiction careers before they take off.Sustain the work across dozens of titles, not just the first one.Pair with Write. Publish. Repeat. for the foundation, Iterate and Optimize, for the business systems that scale it, and The Compounding Author, for the mindset that carries you through the years between.Includes a free companion workbook with 11 exercises, plus Genre Therapy, the Series Bible, the Beats Brief, the Pre-Launch Checklist, the Launch Day Schedule, and a 90-Day Backlist Refresh tracker.Stop writing on instinct. Start writing to a formula. The Fiction Formula.

There's no luck in a fiction career that lasts. There's a formula.Sean Platt and Johnny B. Truant have written more than a hundred fiction books between them at Sterling & Stone, the indie publishing operation they built from scratch. They didn't get there on instinct. They got there with a formula, refined over a decade of writing, publishing, and watching what actually works.The Fiction Formula is the fiction-specific companion to Write. Publish. Repeat. It's focused on the work itself, built around the systems that let two authors write a hundred-plus fiction books without burning out or running out of ideas.Inside, you'll learn how to:Pick a genre you can sustain. Commercially viable AND creatively fulfilling.Use the Sterling & Stone planning process to write better books, faster.Move from idea to launched series without losing the thread.Build a fiction business that survives marketplace shifts and platform pivots.Avoid the traps that kill most fiction careers before they take off.Sustain the work across dozens of titles, not just the first one.Pair with Write. Publish. Repeat. for the foundation, Iterate and Optimize, for the business systems that scale it, and The Compounding Author, for the mindset that carries you through the years between.Includes a free companion workbook with 11 exercises, plus Genre Therapy, the Series Bible, the Beats Brief, the Pre-Launch Checklist, the Launch Day Schedule, and a 90-Day Backlist Refresh tracker.Stop writing on instinct. Start writing to a formula. The Fiction Formula.