Sean M Platt – författare

The best writing masterclass of the last 30 years aired on NBC Thursday nights.It's called Friends. And no, that's not a joke.Bestselling authors Johnny B. Truant and Sean Platt have spent years studying what makes the most-watched, most-rewatched sitcom in television history actually work. Not the laugh track. Not the haircut. The writing — the characters, the arcs, the relationships, the way six very different people stayed believable across ten years and 236 episodes.The One With All The Writing Advice is the result: a no-fluff guide to using the Friends writing playbook to build characters readers fall in love with and story arcs they can't stop turning pages on.Each chapter takes a definitive episode and pulls out the craft lesson behind it — the techniques the writers used, why they worked, and exactly how to apply them to your novel.Inside, you'll learn how to:Build ensemble casts where every character feels distinct, real, and necessaryUse relationships to drive plot without making the story feel smallCreate "e;will-they-won't-they"e; tension that pays off — and avoid the version that doesn'tEarn your emotional moments so they land instead of feeling cheapMaintain character voice across long arcs without flattening anyonePlant payoffs early without telegraphing themWrite change without breaking who your characters areYou don't have to be a Friends fan to use this book. (But it definitely helps.)Includes a free companion workbook with exercises and prompts to apply each lesson to your own work-in-progress.Pick up your copy. Find your six. Write the show that runs in your readers' heads for years.

There's no luck in a fiction career that lasts. There's a formula.Sean Platt and Johnny B. Truant have written more than a hundred fiction books between them at Sterling & Stone, the indie publishing operation they built from scratch. They didn't get there on instinct. They got there with a formula, refined over a decade of writing, publishing, and watching what actually works.The Fiction Formula is the fiction-specific companion to Write. Publish. Repeat. It's focused on the work itself, built around the systems that let two authors write a hundred-plus fiction books without burning out or running out of ideas.Inside, you'll learn how to:Pick a genre you can sustain. Commercially viable AND creatively fulfilling.Use the Sterling & Stone planning process to write better books, faster.Move from idea to launched series without losing the thread.Build a fiction business that survives marketplace shifts and platform pivots.Avoid the traps that kill most fiction careers before they take off.Sustain the work across dozens of titles, not just the first one.Pair with Write. Publish. Repeat. for the foundation, Iterate and Optimize, for the business systems that scale it, and The Compounding Author, for the mindset that carries you through the years between.Includes a free companion workbook with 11 exercises, plus Genre Therapy, the Series Bible, the Beats Brief, the Pre-Launch Checklist, the Launch Day Schedule, and a 90-Day Backlist Refresh tracker.Stop writing on instinct. Start writing to a formula. The Fiction Formula.

The reason most writing careers stall isn't talent. It's the decisions made in the dark.Sean Platt has spent the last decade-plus making a living writing fiction and watching plenty of writers chase the same dream into wildly different outcomes. The ones who thrive aren't the most talented. They're the ones who notice what every yes costs them, and decide on purpose.A Tale of Two Authors is the parable about that. Alexa and Pete chase the same indie publishing success. Both work hard. Both make sacrifices. Both face the same setbacks. And both arrive at very different versions of the career they thought they were building — because the same situation can build one career and break another, depending entirely on what comes next.If you've ever wondered why some writers thrive while others spin their wheels, this isn't a manual. It's a mirror you can act on.Inside, you'll learn how to:Audit your real opportunity costs before they audit your careerSpot the wolf of sacrifice when it shows up wearing the wool of opportunityThe same setback breaks one career and builds another. Decide which one you're building.Catch short-term thinking before it becomes long-term identityUse the Two Authors Quarterly Audit that keeps you honest about which author you're beingPair with The Compounding Author for the mindset that carries you across the years between decisions, and Write. Publish. Repeat. for the operational systems that turn those decisions into a working business.Includes the free Tale of Two Authors Workbook — 35 pages of exercises that walk you chapter by chapter through the book's opportunity-cost decisions, three planning tools (the Opportunity Cost Ledger, the Two Authors Quarterly Audit, and the Five-Year Identity Sketch), and a closing Commitment and Manifesto. The parable becomes a practice you can actually run.Read the parable. Run the practice. Build the career you actually want.

Stop typing. Start talking. Write more books in just 15 minutes a day.Sean Platt spent over a decade trying to learn dictation. He failed every time — frustrated, deflated, and convinced he just wasn't built for it.Then he figured out the trick. And now he writes books with his mouth.Sean, co-author of Write. Publish. Repeat. and Yesterday's Gone, with millions of words published, finally cracked the code on dictation and put everything he learned into one short, practical book. Talk Your Book is the result: a fast, no-BS guide to making dictation actually work for you.If you've tried to learn dictation and given up, or read the books on it and still couldn't make it stick, this is for you.Inside, you'll learn how to:Break the start-stop cycle that makes most authors quit dictation in the first weekUse the 15-minute method to push past the initial frustration and make dictation a permanent toolRewire your storytelling brain to access your voice through your voiceDiscover hidden benefits beyond pure speed — the ones that compound over a writing careerGet more creative when you talk — the opposite of what most authors fearPick the right tools without burning a weekend on tech researchPractice with real exercises designed to get you dictating today, not "e;someday"e;Whether you write fiction, nonfiction, fast or slow, Talk Your Book gives you the method, the mindset, and the tools to stop fighting dictation and start using it.Produce more books, with less frustration, in just 15 minutes a day.Includes a free companion workbook with exercises and prompts to practice the method as you read.

Most writing advice whispers. This one hands you a blueprint and a stopwatch.Write. Publish. Repeat. is a practical field guide for turning creative ambition into a durable, full-time career. If you're tired of guesswork, guru-noise, and strategies that expire faster than a paperback on a beach, this is your reset.Written by indie veterans Sean Platt, Johnny B. Truant, and David Write — hundreds of titles, millions of copies sold, hands-on work with hundreds of writers like you — Write. Publish. Repeat. distills years in the trenches into a system that actually works.We've made every mistake there is to make. We made them so you don't have to.Inside, you'll learn how to:Build bingeable stories readers return to (and pay for)Find your true market and write directly to itDraft faster, edit cleaner, and ship consistentlyCreate covers, titles, and product pages that convert clicks into salesPrice and publish with intent across today's platformsAt its core, this is a psychology-driven marketing engine that transforms stories into irresistible products — and authors into resilient publishers who can adapt as the market evolves."e;To be appreciated, brilliance must be seen. The world won't do that work for you."e; — Sean & JohnnyThis book gives you a repeatable path: write, publish, improve, and do it again.2026 refreshed edition includes a free companion workbook — 17 exercises, 5 quarterly planning tools, and the Indie Author Manifesto. Link in the back of the book.Your backlist is your business. Start building it today.

Your life is a story whether you're writing it or not. The Story Solution shows you how to take the pen.Sean Platt and Johnny B. Truant have spent more than a decade building worlds, plotting story arcs, and shaping characters readers can't put down. They've written more than a hundred novels between them. They've taught hundreds of authors how to do the same.Now they're turning the toolkit they use to build fiction on the only story that actually matters: yours.Inside, you'll learn how to:Treat your life like a story you're writing, not one happening to youFind your narrative. The through-line that makes your choices feel like choices, not drift.Build your character the way novelists build theirs: deliberately, with stakesIdentify your antagonists and what they want, so you can stop being surprised by themPlot your acts. Including the ones you keep wanting to skip.Edit ruthlessly when the story you've been telling yourself stops serving youIf you've ever felt like life was happening to you, The Story Solution hands you the pen.Pair with Write. Publish. Repeat. and The Fiction Formula if you want to use these tools on the page. The Story Solution uses them on the life behind the page.Includes the free Story Solution Workbook with 13 exercises plus Your Story Blueprint, the Genre Therapy worksheet, the Plot Points Beats Sheet, and the Theme Compass. Together they turn the book into a working plan for your own story.Find your narrative. Transform your life. The Story Solution.

Most writing books tell you how it's done. Fiction Unboxed shows you.Sean Platt and Johnny B. Truant wrote a novel from scratch in thirty days, in public, with every email, every story meeting, every draft captured along the way. They started without knowing their story, their characters, or even their genre. They committed to publishing the final draft before the month was over. And they invited their readers to watch the whole thing happen.Fiction Unboxed is the documentary of that month. The breakthroughs, the dead ends, the arguments, the late-night revisions, the moments when neither of them knew if it would actually come together. Every molecule of the process, captured as it happened.Inside, you'll see:How two co-authors actually work together when the deadline is real and the stakes are publicWhere ideas come from when you start with a blank page and thirty daysHow characters and plots emerge without an outline, and when to let themDraft, revise, and ship a novel in a month without compromising the workStory meetings, decisions, and creative arguments that shape a book before anyone sees itIf you've read every craft book on the market and you want to see what writing a novel actually looks like in practice, this is the only book that hands you that view.Pair with Write. Publish. Repeat. for the business of indie publishing, The Fiction Formula for the systems behind a sustainable fiction career, and The Compounding Author for the mindset that keeps it going.Includes the free Fiction Unboxed Workbook with 48 pages of exercises, planning tools, and reflection prompts to help you write and publish your own book in 30 days.Stop reading about how novels get written. Watch one come together. Fiction Unboxed.

Forget the hustle and grind. The career-author difference is compounding.Sean Platt and Johnny B. Truant have spent over a decade running Sterling & Stone — millions of words published, dozens of titles, hundreds of authors mentored along the way. They've watched plenty of talented writers quit. And they've watched plenty of less-talented writers build careers that last.The difference, almost every time, comes down to mindset. Not the cheesy kind. The compounding kind.The Compounding Author is the no-fluff guide to the way of thinking that separates career writers from wannabes — and how to build it on purpose, one day at a time.Inside, you'll learn:The mindset shift that turns talent into a career — and why most authors miss itHow to compound small wins instead of waiting for the big break that may never comeWhy hustle-and-grind playbooks burn writers out before they build them careersHow career authors handle doubt, fear, and bad reviews without losing the workThe daily habits that actually move the needle — and the ones that just feel productiveHow to keep going when the work isn't paying yet, because the early years rarely doThis isn't a hustle book. It isn't a productivity book. It's a clear-eyed look at what actually works over a decade-long career, from authors who've actually built one.Pair with Sean and Johnny's Iterate and Optimize for the business side. The Compounding Author is the mindset side.Includes a free companion workbook with exercises and prompts to build the habits as you read.Pick up your copy. Pick up yourself. Compound.

A million words a year. Not a typo. A system.If you're tired of starting strong and stalling out, chasing motivation, or watching your ideas pile up faster than your output, the problem isn't talent. It's process.How to Write Fast (With or Without Robots) shows you how to rewire the way you write — so speed becomes natural, sustainable, and the path to better work, not worse.Sean Platt — co-founder of Sterling & Stone, with hundreds of titles, millions of copies sold, and a writing pace most authors think is impossible — breaks down the exact system behind million-word years and shows you how to make it your own.Inside, you'll learn how to:Write faster immediately — without sacrificing qualityTurn speed into an advantage that improves your storytellingBuild a daily writing system that runs without willpowerBypass your inner editor and retrain your brain for flowSteal the five simple hacks Platt and the Sterling & Stone story studio use to repeatedly top a million words a yearUse AI as a pressure-tester for your story, not a replacement for your craft (with or without robots, the principles work)No more waiting for inspiration to show up and save you.Just a proven system that turns hesitation into momentum — and momentum into finished books.Stop collecting ideas. Start shipping them.

Make a real living writing online. In the AI age, the newsletter era, and whatever comes next.Sean Platt has spent over a decade running Sterling & Stone, a publishing company he built from the income he made writing online before he ever published his first novel. Millions of words. Dozens of titles. Hundreds of authors mentored. He's not theorizing about how this works. He's done it.The Digital Page is the substantially-rewritten 2026 edition of his original guide to writing for a living. The foundation is preserved as written: the career mindset, the craft of writing for readers, and the work habits that sustain a long career. But the tactical chapters have been rebuilt for the world we actually publish in now: the AI layer, the newsletter era, search in the AI age, the monetization layer, the sustainable creative.Inside, you'll learn how to:Make money from your writing. Multiple income paths, and how to tell which ones still work and which ones don't.Write headlines that earn the click. The difference between read and ignored.Find your voice so your writing sounds like you, not like every other writer trying to be heard.Build a platform you own, not one you rent on someone else's network.Build your list. The asset that survives every platform shift and algorithm change.Use AI as a layer, not a crutch. Know where to refuse to use it.Launch like you mean it. The art of getting your work in front of the right readers.Avoid the common mistakes that kill most writers' digital dreams before they leave the gate.Sustain the work through doubt, change, and the inevitable platform reshuffles.Whether you write fiction or nonfiction, beginner or veteran, The Digital Page gives you the playbook for turning words into a working career.No hustle. No gimmicks. No 6 am productivity routine.Just the work of writing, done well, in a digital world that needs more of it.Stop writing for free. Start writing for a living. The Digital Page.