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    1. Ekonomi och Ledarskap
    2. Företagsekonomi
    3. Entreprenörskap

    Starting & Running a Business All-in-One For Dummies - UK

    AvColin Barrow

    Häftad, Engelska, 2023

    231 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    Get well on your way to business success Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now! Get UK-specific advice on structuring and launching your own businessLearn the most effective methods of marketing, virtually and otherwiseKeep your books in order and find success in your first year of businessWrite a stellar business plan and hire good people to keep your business goingThis book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.

    Produktinformation

    • Utgivningsdatum:2023-09-13
    • Mått:238 x 187 x 40 mm
    • Vikt:1 619 g
    • Format:Häftad
    • Språk:Engelska
    • Antal sidor:688
    • Upplaga:4
    • Förlag:John Wiley & Sons Inc
    • ISBN:9781394201655

    Utforska kategorier

    • Entreprenörskap inom Ekonomi och Ledarskap
    • Organisation och ägarskap inom Ekonomi och Ledarskap

    Mer om författaren

    Colin Barrow is a strategic advisor to business owners and the author of over 30 books in the fields of entrepreneurship, business management, and international property development. Previously, he spent ten years at the helm of the Enterprise Group at Cranfield School of Management, where he led the team that developed the Business Growth Programme.

    Innehållsförteckning

    • Introduction 1Book 1: Laying the Groundwork 5Chapter 1: Preparing for Business 7Chapter 2: Arranging the Foundations 27Chapter 3: Can You Do the Business? 47Chapter 4: Preparing the Business Plan 59Chapter 5: Establishing Your Starting Position 77Chapter 6: Researching Your Customers and Competitors 89Book 2: Sorting Out Your Finances 123Chapter 1: Finding the Money 125Chapter 2: Seeking Alternative Funding 149Chapter 3: Figuring Out the Figures 165Chapter 4: Budgeting for Beginners 185Book 3: Finding and Managing Staff 199Chapter 1: Staying on the Right Side of the Law 201Chapter 2: Finding and Interviewing Job Candidates 213Chapter 3: Employing People Successfully 235Chapter 4: Disciplining and Dismissing Staff 251Chapter 5: Inspiring Employees to Better Performance 267Chapter 6: Coaching and Development 285Chapter 7: Becoming an Expert at Performance Appraisal and Management 299Book 4: Keeping on Top of the Books 313Chapter 1: Recording the Financial Facts 315Chapter 2: Managing Your Tax Position 331Chapter 3: How Investors Read a Financial Report 343Book 5: Marketing and Advertising Your Wares 361Chapter 1: Taking a Closer Look at Customers 363Chapter 2: Defining Your Business Mission, Vision, Objectives and Values 377Chapter 3: Marketing and Selling Your Product or Service 383Chapter 4: Creating and Placing Ads 413Chapter 5: Public Relations and Publicity 441Chapter 6: Doing Business Online 457Chapter 7: Social Media Engagement 485Book 6: Growing and Improving Your Business 519Chapter 1: Thinking Strategically 521Chapter 2: Managing More than One Product 543Chapter 3: Improving Your Company’s Performance 575Chapter 4: Franchising for Growth 589Chapter 5: Funding Expansion 597Chapter 6: Becoming a Great Manager 611Index 627