LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication.

• Prologue xiAct I Conceptualize: Presentation Planning, Story, Structure, and Brainstorming 11 Understand Why Effective Data Presentation Is Critical to Good Business 22 Be Your Audience 93 Learn to Speak Different Audience Languages 174 Transmit a Clear Message 235 Tell an Actual Story 296 Create Conceptual Clarity with Analogies 427 Suit Up Your Recommendations for Action 468 Translate Your Content into a Persuasive Outline 539 Brainstorm Your Content into Slide Format 7010 Digitize Your Analog Slide Content 77Act I Intermission 85Act II Design Your Slides: Slide Graphics, Layout, and Emphasis 8611 Why Bad Slide Design Is Not a PowerPoint Problem 8712 Sharpen Their Vision with Preattentive Attributes 9713 De-fluff Your Slides and Embrace White Space 10614 The Lethal Downside of Bullet Points 11515 Create Hype with Your Type 12216 Harness the Power of Real Imagery 13917 Master Motion with Simple Animation 162Act II Intermission 172Act III Visualize Data: Data Visualization + Storytelling featuring the PICA Protocol Prescription 17318 Data Storytelling: The Intersection of Conceptualization and Design 17419 P is for PURPOSE 17620 I is for INSIGHT 18221 C is for CONTEXT 19422 A is for AESTHETICS 20123 Choose the Right Chart 21924 Avoid the Most Common Visualization Violations 23425 Next-Level Charts to (Carefully) Consider 25326 Create Ethical Data Visualizations 26027 Build the Story: The PICA Protocol in Action 268Act III Intermission 281Act IV Deliver: Public Speaking, Preparation, and Communication Mastery 28228 Why Does Delivery Even Matter? 28329 Practice Like the Pros 28530 Refine Your Speech Patterns 29031 Master Your Mind and Body 29532 Master Your Audience and Overcome Challenging Communication 30433 Beast Mode Techniques for Maximum Audience Engagement 30934 Send an Effective Presentation Handout 317Act IV Intermission 324This Is the End and Just the Beginning 325Did You Enjoy This Book? 329Resources 330Recommended Reading, Resources, and Experts 332Closing Credits 333About the author 336Index 337

LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication.

• Prologue xiAct I Conceptualize: Presentation Planning, Story, Structure, and Brainstorming 11 Understand Why Effective Data Presentation Is Critical to Good Business 22 Be Your Audience 93 Learn to Speak Different Audience Languages 174 Transmit a Clear Message 235 Tell an Actual Story 296 Create Conceptual Clarity with Analogies 427 Suit Up Your Recommendations for Action 468 Translate Your Content into a Persuasive Outline 539 Brainstorm Your Content into Slide Format 7010 Digitize Your Analog Slide Content 77Act I Intermission 85Act II Design Your Slides: Slide Graphics, Layout, and Emphasis 8611 Why Bad Slide Design Is Not a PowerPoint Problem 8712 Sharpen Their Vision with Preattentive Attributes 9713 De-fluff Your Slides and Embrace White Space 10614 The Lethal Downside of Bullet Points 11515 Create Hype with Your Type 12216 Harness the Power of Real Imagery 13917 Master Motion with Simple Animation 162Act II Intermission 172Act III Visualize Data: Data Visualization + Storytelling featuring the PICA Protocol Prescription 17318 Data Storytelling: The Intersection of Conceptualization and Design 17419 P is for PURPOSE 17620 I is for INSIGHT 18221 C is for CONTEXT 19422 A is for AESTHETICS 20123 Choose the Right Chart 21924 Avoid the Most Common Visualization Violations 23425 Next-Level Charts to (Carefully) Consider 25326 Create Ethical Data Visualizations 26027 Build the Story: The PICA Protocol in Action 268Act III Intermission 281Act IV Deliver: Public Speaking, Preparation, and Communication Mastery 28228 Why Does Delivery Even Matter? 28329 Practice Like the Pros 28530 Refine Your Speech Patterns 29031 Master Your Mind and Body 29532 Master Your Audience and Overcome Challenging Communication 30433 Beast Mode Techniques for Maximum Audience Engagement 30934 Send an Effective Presentation Handout 317Act IV Intermission 324This Is the End and Just the Beginning 325Did You Enjoy This Book? 329Resources 330Recommended Reading, Resources, and Experts 332Closing Credits 333About the author 336Index 337

LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication.

• Prologue xiAct I Conceptualize: Presentation Planning, Story, Structure, and Brainstorming 11 Understand Why Effective Data Presentation Is Critical to Good Business 22 Be Your Audience 93 Learn to Speak Different Audience Languages 174 Transmit a Clear Message 235 Tell an Actual Story 296 Create Conceptual Clarity with Analogies 427 Suit Up Your Recommendations for Action 468 Translate Your Content into a Persuasive Outline 539 Brainstorm Your Content into Slide Format 7010 Digitize Your Analog Slide Content 77Act I Intermission 85Act II Design Your Slides: Slide Graphics, Layout, and Emphasis 8611 Why Bad Slide Design Is Not a PowerPoint Problem 8712 Sharpen Their Vision with Preattentive Attributes 9713 De-fluff Your Slides and Embrace White Space 10614 The Lethal Downside of Bullet Points 11515 Create Hype with Your Type 12216 Harness the Power of Real Imagery 13917 Master Motion with Simple Animation 162Act II Intermission 172Act III Visualize Data: Data Visualization + Storytelling featuring the PICA Protocol Prescription 17318 Data Storytelling: The Intersection of Conceptualization and Design 17419 P is for PURPOSE 17620 I is for INSIGHT 18221 C is for CONTEXT 19422 A is for AESTHETICS 20123 Choose the Right Chart 21924 Avoid the Most Common Visualization Violations 23425 Next-Level Charts to (Carefully) Consider 25326 Create Ethical Data Visualizations 26027 Build the Story: The PICA Protocol in Action 268Act III Intermission 281Act IV Deliver: Public Speaking, Preparation, and Communication Mastery 28228 Why Does Delivery Even Matter? 28329 Practice Like the Pros 28530 Refine Your Speech Patterns 29031 Master Your Mind and Body 29532 Master Your Audience and Overcome Challenging Communication 30433 Beast Mode Techniques for Maximum Audience Engagement 30934 Send an Effective Presentation Handout 317Act IV Intermission 324This Is the End and Just the Beginning 325Did You Enjoy This Book? 329Resources 330Recommended Reading, Resources, and Experts 332Closing Credits 333About the author 336Index 337