ROBYN O’BRIEN is a partner at Montcalm, an impact investment firm that blends personal empowerment and planetary integrity. She is a 4x founder, most recently co-founding Sirona Ventures and rePlant Capital, financial services firms scaling climate solutions. She is also on the Forbes Impact 50 List, the founder of Do Good Consulting, AllergyKids Foundation, and a board member of other NGOs in food, energy, and agriculture.

• Author’s Note ixChapter 1 Blind Spots and Big Opportunities 1Chapter 2 Finding Fearless Friends 31Chapter 3 The Eye- popping Return on Authenticity 53Chapter 4 Venture Capital’s Biases 75Chapter 5 The Liability of Ignorance 99Chapter 6 Imposter Syndrome and “Not Enough- ness” 115Chapter 7 Nature Is the Bottom Line 129Chapter 8 How to Handle the Curveballs 149Chapter 9 Risk Mitigation and Transparency 175Chapter 10 Fourteen Steps to Your Personal Sustainability Plan 203Appendix A: Your Personal Balance Sheet 227Appendix B: A 101 on Funding for Startups 229Acknowledgments 231About the Author 233Index 235

ROBYN O’BRIEN is a partner at Montcalm, an impact investment firm that blends personal empowerment and planetary integrity. She is a 4x founder, most recently co-founding Sirona Ventures and rePlant Capital, financial services firms scaling climate solutions. She is also on the Forbes Impact 50 List, the founder of Do Good Consulting, AllergyKids Foundation, and a board member of other NGOs in food, energy, and agriculture.

• Author’s Note ixChapter 1 Blind Spots and Big Opportunities 1Chapter 2 Finding Fearless Friends 31Chapter 3 The Eye- popping Return on Authenticity 53Chapter 4 Venture Capital’s Biases 75Chapter 5 The Liability of Ignorance 99Chapter 6 Imposter Syndrome and “Not Enough- ness” 115Chapter 7 Nature Is the Bottom Line 129Chapter 8 How to Handle the Curveballs 149Chapter 9 Risk Mitigation and Transparency 175Chapter 10 Fourteen Steps to Your Personal Sustainability Plan 203Appendix A: Your Personal Balance Sheet 227Appendix B: A 101 on Funding for Startups 229Acknowledgments 231About the Author 233Index 235

ROBYN O’BRIEN is a partner at Montcalm, an impact investment firm that blends personal empowerment and planetary integrity. She is a 4x founder, most recently co-founding Sirona Ventures and rePlant Capital, financial services firms scaling climate solutions. She is also on the Forbes Impact 50 List, the founder of Do Good Consulting, AllergyKids Foundation, and a board member of other NGOs in food, energy, and agriculture.

• Author’s Note ixChapter 1 Blind Spots and Big Opportunities 1Chapter 2 Finding Fearless Friends 31Chapter 3 The Eye- popping Return on Authenticity 53Chapter 4 Venture Capital’s Biases 75Chapter 5 The Liability of Ignorance 99Chapter 6 Imposter Syndrome and “Not Enough- ness” 115Chapter 7 Nature Is the Bottom Line 129Chapter 8 How to Handle the Curveballs 149Chapter 9 Risk Mitigation and Transparency 175Chapter 10 Fourteen Steps to Your Personal Sustainability Plan 203Appendix A: Your Personal Balance Sheet 227Appendix B: A 101 on Funding for Startups 229Acknowledgments 231About the Author 233Index 235