Robyn O’Brien is not the most likely candidate for an antiestablishment crusade. A Houston native from a conservative family, this MBA and married mother of four was not someone who gave much thought to misguided government agencies and chemicals in our food—until the day her youngest daughter had a violent allergic reaction to eggs, and everything changed. The Unhealthy Truth is both the story of how one brave woman chose to take on the system and a call to action that shows how each of us can do our part and keep our own families safe. O’Brien turns to accredited research conducted in Europe that confirms the toxicity of America’s food supply, and traces the relationship between Big Food and Big Money that has ensured that the United States is one of the only developed countries in the world to allow hidden toxins in our food—toxins that can be blamed for the alarming recent increases in allergies, ADHD, cancer, and asthma among our children. Featuring recipes and an action plan for weaning your family off dangerous chemicals one step at a time The Unhealthy Truth is a must-read for every parent—and for every concerned citizen—in America today.

Build and grow a company ready for the next generation of consumersIn Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you’ll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value.You’ll also discover how to: Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costsBuild an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signalingOvercome imposter syndrome and naysayers using the S.T.O.P. Protocol ™Develop supportive scaffolding and a resilient mindset in order to leverage courage and gain market shareBuild boards (not echo chambers), why equity and governance matters, and how diversity is good for your bottom lineIntegrate authentic marketing and storytelling into your brand strategy to drive revenue and capture market shareAvoid the dangers of silos, fundraising traps and toxic capital and build a model with value-aligned, informed investors.Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive changeAddress headlines around ESG and DEI metrics in order to meet the needs of asset managers and investors, build successful teams and integrate goals that are central to outperformance and higher returns Gen Z and the modern consumer are looking for companies with authenticity—they want transparency and purpose from brands that are future proofing for the planet they’re inheriting. With this changing consumer focus and mindset emerges an urgent need for emotionally intelligent leadership. Along with profitability, 21st century leaders must focus on environmental stewardship, equity and justice, employee retention, recruiting, collaboration, and emerging other key aspects of modern business.

Build and grow a company ready for the next generation of consumers

In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you’ll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value.You’ll also discover how to:

Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costs Build an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signaling Overcome imposter syndrome and naysayers using the S.T.O.P. Protocol ™ Develop supportive scaffolding and a resilient mindset in order to leverage courage and gain market share Build boards (not echo chambers), why equity and governance matters, and how diversity is good for your bottom line Integrate authentic marketing and storytelling into your brand strategy to drive revenue and capture market share Avoid the dangers of silos, fundraising traps and toxic capital and build a model with value-aligned, informed investors. Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive change Address headlines around ESG and DEI metrics in order to meet the needs of asset managers and investors, build successful teams and integrate goals that are central to outperformance and higher returns

Gen Z and the modern consumer are looking for companies with authenticity—they want transparency and purpose from brands that are future proofing for the planet they’re inheriting. With this changing consumer focus and mindset emerges an urgent need for emotionally intelligent leadership. Along with profitability, 21st century leaders must focus on environmental stewardship, equity and justice, employee retention, recruiting, collaboration, and emerging other key aspects of modern business.

Robyn O’Brien is not the most likely candidate for an antiestablishment crusade. A Houston native from a conservative family, this MBA and married mother of four was not someone who gave much thought to misguided government agencies and chemicals in our food—until the day her youngest daughter had a violent allergic reaction to eggs, and everything changed. The Unhealthy Truth is both the story of how one brave woman chose to take on the system and a call to action that shows how each of us can do our part and keep our own families safe. O’Brien turns to accredited research conducted in Europe that confirms the toxicity of America’s food supply, and traces the relationship between Big Food and Big Money that has ensured that the United States is one of the only developed countries in the world to allow hidden toxins in our food—toxins that can be blamed for the alarming recent increases in allergies, ADHD, cancer, and asthma among our children. Featuring recipes and an action plan for weaning your family off dangerous chemicals one step at a time The Unhealthy Truth is a must-read for every parent—and for every concerned citizen—in America today.

Build and grow a company ready for the next generation of consumersIn Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you’ll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value.You’ll also discover how to: Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costsBuild an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signalingOvercome imposter syndrome and naysayers using the S.T.O.P. Protocol ™Develop supportive scaffolding and a resilient mindset in order to leverage courage and gain market shareBuild boards (not echo chambers), why equity and governance matters, and how diversity is good for your bottom lineIntegrate authentic marketing and storytelling into your brand strategy to drive revenue and capture market shareAvoid the dangers of silos, fundraising traps and toxic capital and build a model with value-aligned, informed investors.Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive changeAddress headlines around ESG and DEI metrics in order to meet the needs of asset managers and investors, build successful teams and integrate goals that are central to outperformance and higher returns Gen Z and the modern consumer are looking for companies with authenticity—they want transparency and purpose from brands that are future proofing for the planet they’re inheriting. With this changing consumer focus and mindset emerges an urgent need for emotionally intelligent leadership. Along with profitability, 21st century leaders must focus on environmental stewardship, equity and justice, employee retention, recruiting, collaboration, and emerging other key aspects of modern business.

Build and grow a company ready for the next generation of consumers

In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you’ll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.With her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, scarcity, imposter syndrome, rejection, and fear to build durable, lasting, and profitable businesses that integrate social and environmental principles, with courage and integrity to drive long term shareholder and stakeholder value.You’ll also discover how to:

Develop a purpose-driven product line that holds strong appeal for new generations of consumers and avoids the ruthless practices associated with PR nightmares and externalized costs Build an iconic company that focuses on integrating meaningful change to inspire customers, investors, and employees and that eschews meaningless press releases and virtue signaling Overcome imposter syndrome and naysayers using the S.T.O.P. Protocol ™ Develop supportive scaffolding and a resilient mindset in order to leverage courage and gain market share Build boards (not echo chambers), why equity and governance matters, and how diversity is good for your bottom line Integrate authentic marketing and storytelling into your brand strategy to drive revenue and capture market share Avoid the dangers of silos, fundraising traps and toxic capital and build a model with value-aligned, informed investors. Spot greenwashing, gender washing, and carbon washing, and more importantly, how to avoid them within your own organization and drive change Address headlines around ESG and DEI metrics in order to meet the needs of asset managers and investors, build successful teams and integrate goals that are central to outperformance and higher returns

Gen Z and the modern consumer are looking for companies with authenticity—they want transparency and purpose from brands that are future proofing for the planet they’re inheriting. With this changing consumer focus and mindset emerges an urgent need for emotionally intelligent leadership. Along with profitability, 21st century leaders must focus on environmental stewardship, equity and justice, employee retention, recruiting, collaboration, and emerging other key aspects of modern business.