From its humble origins in Wisconsin in 1942, Case grew to become one of the largest and most successful tractor manufacturers in the world today. This Well-researched book follows the development of Case tractors and the various mergers, including with the British David Brown tractor company in 1972 and with International Harvester in 1985. Drawing on the author’s expertise in the tractor industry, the book describes the development of successful new models, such as the Magnum tractor range, which turned round the fortunes of Case IH in the 1990s.The book covers the complex brand management that took place after the acquisition of Case IH by Fiat as Case IH and New Holland tractors competed in the same market sector. The various brands were integrated using a common platform design, which resulted in the strong model line-up of Case IH today.Drawing on the author’s considerable knowledge and experience of the tractor world, and complementing his books on David Brown and New Holland Tractors, this is a concise but revealing story of the one of the world’s leading tractor brands.
