Truth Be Told

John O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective.David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.

"Those brands that succeed moving forwards will be those living and breathing a clear purpose authentically which makes this book an essential and timely read for marketing leaders."

• Chapter - 00: Introduction;Chapter - 01: The world – what you need to know;Chapter - 02: The truth – what we mean by it;Chapter - 03: The why – understanding the context of truth and purpose;Chapter - 04: The where – finding truthful purpose in business;Chapter - 05: The way – how your culture is key;Chapter - 06: The how – audiences and stories;Chapter - 07: The what – understanding your channels;Chapter - 08: The wow – how to measure success;Chapter - 09: Activate NOW;