Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact. Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Based in Philadelphia, Pennsylvania, Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as Content Marketer of the Year 2025 by WICMA (Women in Content Marketing Awards).

"There are few people out there that understand content marketing and how it drives business impact more than Purna Virji. Her book brings together decades of experience in one of the fastest evolving and most critical areas of marketing today. Not only will you walk away with a better understanding of how we got to where we are, but a step-by-step plan on how to create, deliver and measure content that won't just drive growth, but will build a brand your customers will love and advocate for on your behalf."

• Section - Section 1: Evolve or Perish with the Status QuoChapter - 01: Why it's time to reinvent and future-proof your approach to content marketingChapter - 02: The must-haves for long-term content marketing successChapter - 03: Needs analysis: How you'll build a strong foundationSection - Section 2: Build the Right Foundation for High ImpactChapter - 04: The GIFTED way to figure out internal needsChapter - 05: How to conduct a powerful, conversion-driving customer needs analysisChapter - 06: Decode the competitive landscape with a competitor content auditSection - Section 3: Design a High-Impact StrategyChapter - 07: High-impact strategy and measurement planningChapter - 08: High-impact brainstorming: How the best ideas are bornChapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstormingSection - Section 4: Create and Distribute the High-Impact WayChapter - 10: Make inclusion the defaultChapter - 11: Time-proven copywriting strategies to keep people reading on and onChapter - 12: Build with distribution in mind: Less effort. More impact.

Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact. Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Based in Philadelphia, Pennsylvania, Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as Content Marketer of the Year 2025 by WICMA (Women in Content Marketing Awards).

"There are few people out there that understand content marketing and how it drives business impact more than Purna Virji. Her book brings together decades of experience in one of the fastest evolving and most critical areas of marketing today. Not only will you walk away with a better understanding of how we got to where we are, but a step-by-step plan on how to create, deliver and measure content that won't just drive growth, but will build a brand your customers will love and advocate for on your behalf."

• Section - Section 1: Evolve or Perish with the Status QuoChapter - 01: Why it's time to reinvent and future-proof your approach to content marketingChapter - 02: The must-haves for long-term content marketing successChapter - 03: Needs analysis: How you'll build a strong foundationSection - Section 2: Build the Right Foundation for High ImpactChapter - 04: The GIFTED way to figure out internal needsChapter - 05: How to conduct a powerful, conversion-driving customer needs analysisChapter - 06: Decode the competitive landscape with a competitor content auditSection - Section 3: Design a High-Impact StrategyChapter - 07: High-impact strategy and measurement planningChapter - 08: High-impact brainstorming: How the best ideas are bornChapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstormingSection - Section 4: Create and Distribute the High-Impact WayChapter - 10: Make inclusion the defaultChapter - 11: Time-proven copywriting strategies to keep people reading on and onChapter - 12: Build with distribution in mind: Less effort. More impact.