High-Impact Content Marketing

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance.Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to:- Build high-impact content strategies aligned to revenue goals- Apply behavioral science to increase engagement and conversion- Measure ROI using attribution and revenue influence frameworks- Integrate AI into content workflows responsibly and effectively- Scale distribution across channels to maximize reach and performanceThis second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation.Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth.Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science