High-Impact Content Marketing

Strategies to Make Your Content Intentional, Engaging and Effective

AvPurna Virji

Inbunden, Engelska, 2023

1 163 kr

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WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED FAVORITE: Independent Press Award 2025 - Marketing & Public RelationsCreate meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.

Produktinformation

Utgivningsdatum:2023-07-03
Mått:162 x 240 x 28 mm
Vikt:825 g
Format:Inbunden
Språk:Engelska
Antal sidor:352
Förlag:Kogan Page Ltd
ISBN:9781398608450

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Mer om författaren

Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact. Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Based in Philadelphia, Pennsylvania, Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as Content Marketer of the Year 2025 by WICMA (Women in Content Marketing Awards).

Recensioner i media

"There are few people out there that understand content marketing and how it drives business impact more than Purna Virji. Her book brings together decades of experience in one of the fastest evolving and most critical areas of marketing today. Not only will you walk away with a better understanding of how we got to where we are, but a step-by-step plan on how to create, deliver and measure content that won't just drive growth, but will build a brand your customers will love and advocate for on your behalf."

Innehållsförteckning

Section - Section 1: Evolve or Perish with the Status QuoChapter - 01: Why it's time to reinvent and future-proof your approach to content marketingChapter - 02: The must-haves for long-term content marketing successChapter - 03: Needs analysis: How you'll build a strong foundationSection - Section 2: Build the Right Foundation for High ImpactChapter - 04: The GIFTED way to figure out internal needsChapter - 05: How to conduct a powerful, conversion-driving customer needs analysisChapter - 06: Decode the competitive landscape with a competitor content auditSection - Section 3: Design a High-Impact StrategyChapter - 07: High-impact strategy and measurement planningChapter - 08: High-impact brainstorming: How the best ideas are bornChapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstormingSection - Section 4: Create and Distribute the High-Impact WayChapter - 10: Make inclusion the defaultChapter - 11: Time-proven copywriting strategies to keep people reading on and onChapter - 12: Build with distribution in mind: Less effort. More impact.