Tim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale.Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.

"The second edition of Omnichannel Retail is a ginger shot of retail marketing genius - packed full of concentrated advice and case-studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with reinvigorated energy and ideas to boost our omnichannel strategy."

• Chapter - 00: Introduction;Chapter - 01: The digital imperative;Chapter - 02: Analogue learnings;Chapter - 03: Is loyalty dead?;Chapter - 04: The fundamentals of loyalty;Chapter - 05: Data-based retailing;Chapter - 06: The power of personalization;Chapter - 07: ‘Near me’ – the importance of place;Chapter - 08: The digitally augmented store;Chapter - 09: Mobile makeover;Chapter - 10: Marketing in the moment;Chapter - 11: Monetizing the customer connection;Chapter - 12: The culture of loyalty;Chapter - 13: Lessons learnt;

Tim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale.Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.

"The second edition of Omnichannel Retail is a ginger shot of retail marketing genius - packed full of concentrated advice and case-studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with reinvigorated energy and ideas to boost our omnichannel strategy."

• Chapter - 00: Introduction;Chapter - 01: The digital imperative;Chapter - 02: Analogue learnings;Chapter - 03: Is loyalty dead?;Chapter - 04: The fundamentals of loyalty;Chapter - 05: Data-based retailing;Chapter - 06: The power of personalization;Chapter - 07: ‘Near me’ – the importance of place;Chapter - 08: The digitally augmented store;Chapter - 09: Mobile makeover;Chapter - 10: Marketing in the moment;Chapter - 11: Monetizing the customer connection;Chapter - 12: The culture of loyalty;Chapter - 13: Lessons learnt;

Tim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale.Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.

"The second edition of Omnichannel Retail is a ginger shot of retail marketing genius - packed full of concentrated advice and case-studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with reinvigorated energy and ideas to boost our omnichannel strategy."

• Chapter - 00: Introduction;Chapter - 01: The digital imperative;Chapter - 02: Analogue learnings;Chapter - 03: Is loyalty dead?;Chapter - 04: The fundamentals of loyalty;Chapter - 05: Data-based retailing;Chapter - 06: The power of personalization;Chapter - 07: ‘Near me’ – the importance of place;Chapter - 08: The digitally augmented store;Chapter - 09: Mobile makeover;Chapter - 10: Marketing in the moment;Chapter - 11: Monetizing the customer connection;Chapter - 12: The culture of loyalty;Chapter - 13: Lessons learnt;