Digital Branding

How to Successfully Build and Measure a Brand Online

AvDaniel Rowles

Häftad, Engelska, 2025

358 kr

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Beskrivning

Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.You'll learn how to: - Develop a clear brand planning framework to guide your strategy- Apply principles of identity development tailored to today's digital landscape- Implement effective channel selection based on data and market insights- Optimize your use of Google Analytics, SEO and social media algorithms- Explore the impact of Generative AI on modern branding techniquesWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth

Produktinformation

Utgivningsdatum:2025-01-03
Mått:156 x 234 x 16 mm
Vikt:372 g
Format:Häftad
Språk:Engelska
Antal sidor:240
Upplaga:4
Förlag:Kogan Page Ltd
ISBN:9781398618428

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Mer om författaren

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM Fellow and course director, he is the lead judge for the CIM Marketing Excellence awards. Rowles also lectures at Imperial College London and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco.

Recensioner i media

"Worth of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."

Innehållsförteckning

Chapter - 00: Introduction;Section - SECTION ONE: Digital branding in perspective;Chapter - 01: What digital branding really means;Chapter - 02: Focusing on value;Chapter - 03: Considering the user journey;Chapter - 04: Objectives and authenticity;Section - SECTION TWO: The digital toolkit;Chapter - 05: Social media;Chapter - 06: Search;Chapter - 07: Mobile;Chapter - 08: Online advertising;Chapter - 09: Email marketing;Chapter - 10: CRM and marketing automation;Chapter - 11: From integration to transmedia campaigns;Section - SECTION THREE: Digital brand strategy and measurement;Chapter - 12: Measuring digital branding;Chapter - 13: Primaries and indicators;Chapter - 14: The role of analytics;Chapter - 15: Bridging the gaps;Chapter - 16: The importance of asking questions;Chapter - 17: Conclusion;