George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. As psychologist and cognitive scientist, his research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post.

'How Great Ideas Happen turns our usual thinking about creativity on its head... If you've ever felt like creativity was sometimes out of reach, this is the guide you've been waiting for.'

George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. As psychologist and cognitive scientist, his research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post.

'How Great Ideas Happen turns our usual thinking about creativity on its head... If you've ever felt like creativity was sometimes out of reach, this is the guide you've been waiting for.'

George Newman is an associate professor at the Rotman School of Management at the University of Toronto and a leading expert on creativity. As psychologist and cognitive scientist, his research has been featured in The New York Times, The Economist, BBC, Scientific American, Forbes, The Wall Street Journal, and The Washington Post.

'How Great Ideas Happen turns our usual thinking about creativity on its head... If you've ever felt like creativity was sometimes out of reach, this is the guide you've been waiting for.'