Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

AvYoram Wind,Paul E. Green

Inbunden, Engelska, 2003

Del i serien International Series in Quantitative Marketing

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Beskrivning

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Produktinformation

Utgivningsdatum:2003-12-31
Mått:155 x 235 x 25 mm
Vikt:711 g
Format:Inbunden
Språk:Engelska
Serie:International Series in Quantitative Marketing
Antal sidor:346
Upplaga:2004
Förlag:Kluwer Academic Publishers
ISBN:9781402075964

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Innehållsförteckning

Paul Green and a Brief History of Marketing Research.- 1. When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research.- 2. Applications of Multivariate Latent Variable Models in Marketing.- 3. Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role.- 4. Market Research and the Rise of the Web: The Challenge.- 5. Thirty Years of Conjoint Analysis: Reflections and Prospects.- 6. Conjoint Analysis, Related Modeling, and Applications.- 7. Buyer Choice Simulators, Optimizers, and Dynamic Models.- 8. A 20+ Years’ Retrospective on Choice Experiments.- 9. Evolving Conjoint Analysis:From Rational Features/Benefits to an Off-the-Shelf Marketing Database.- 10. The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist.- 11. The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination.- 12. Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career.- 13. Continuing the Aldersonian Tradition.- 14. Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice.- Appendix: Paul E. Green’s Curriculum Vita.