Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

Database Marketing

Analyzing and Managing Customers

New-Product Diffusion Models

Building Models for Marketing Decisions

Building Models for Marketing Decisions

Market Response Models

Econometric and Time Series Analysis

Marketing Management Support Systems

Principles, Tools, and Implementation

Market Segmentation

Conceptual and Methodological Foundations

Expert Systems for Scanner Data Environments

The Marketing Workbench Laboratory Experience

Dynamic Models of Advertising Competition

Open- and Closed-Loop Extensions

Research traditions in marketing

Marketing Decisions Under Uncertainty

Mathematical Models of Distribution Channels

Dynamic Models of Advertising Competition

Market Response Models

Econometric and Time Series Analysis

Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

Differential Games in Marketing

Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

Database Marketing

Analyzing and Managing Customers

New-Product Diffusion Models

Mathematical Models of Distribution Channels

Differential Games in Marketing

Dynamic Models of Advertising Competition

Marketing Management Support Systems

Principles, Tools, and Implementation

Market Segmentation

Conceptual and Methodological Foundations

Marketing Decisions Under Uncertainty

Innovation and Marketing in the Pharmaceutical Industry

Emerging Practices, Research, and Policies

Modeling Markets

Analyzing Marketing Phenomena and Improving Marketing Decision Making

Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

Database Marketing

Analyzing and Managing Customers

New-Product Diffusion Models

Building Models for Marketing Decisions

Building Models for Marketing Decisions

Market Response Models

Econometric and Time Series Analysis

Marketing Management Support Systems

Principles, Tools, and Implementation

Market Segmentation

Conceptual and Methodological Foundations

Expert Systems for Scanner Data Environments

The Marketing Workbench Laboratory Experience

Dynamic Models of Advertising Competition

Open- and Closed-Loop Extensions

Research traditions in marketing

Marketing Decisions Under Uncertainty

Mathematical Models of Distribution Channels

Dynamic Models of Advertising Competition

Market Response Models

Econometric and Time Series Analysis

Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green

Differential Games in Marketing

Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

Database Marketing

Analyzing and Managing Customers

New-Product Diffusion Models

Mathematical Models of Distribution Channels

Differential Games in Marketing

Dynamic Models of Advertising Competition

Marketing Management Support Systems

Principles, Tools, and Implementation

Market Segmentation

Conceptual and Methodological Foundations

Marketing Decisions Under Uncertainty

Innovation and Marketing in the Pharmaceutical Industry

Emerging Practices, Research, and Policies

Modeling Markets

Analyzing Marketing Phenomena and Improving Marketing Decision Making