International Series in Quantitative Marketing – serie
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37 produkter
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
Häftad, 2005
2585 kr
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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint …
Managing Business Interfaces
Marketing and Engineering Issues in the Supply Chain and Internet Domains
Av Amiya K. Chakravarty, Jehoshua Eliashberg
Häftad, 2005
1240 kr
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In the corporate world, there is an increased emphasis on making different functional areas work together seamlessly. This book provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in …
Database Marketing
Analyzing and Managing Customers
Av Robert C. Blattberg, Byung-Do Kim m. fl.
Inbunden, 2008
2025 kr
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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from …
New-Product Diffusion Models
Av Vijay Mahajan, Eitan Muller m. fl.
Inbunden, 2000
2254 kr
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Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are …
Building Models for Marketing Decisions
Av Peter S.H. Leeflang, Dick R. Wittink m. fl.
Inbunden, 2000
4501 kr
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The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be …
Building Models for Marketing Decisions
Av Peter S.H. Leeflang, Dick R. Wittink m. fl.
Häftad, 2000
4501 kr
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This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Inbunden, 2001
3153 kr
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From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Marketing Management Support Systems
Principles, Tools, and Implementation
Av Berend Wierenga, Gerrit van Bruggen
Inbunden, 2000
1131 kr
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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into …
Market Segmentation
Conceptual and Methodological Foundations
Av Michel Wedel, Wagner A. Kamakura
Inbunden, 1999
3715 kr
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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
Expert Systems for Scanner Data Environments
The Marketing Workbench Laboratory Experience
Av John M. McCann, John P. Gallagher
Inbunden, 1990
1131 kr
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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a …
Dynamic Models of Advertising Competition
Open- and Closed-Loop Extensions
Inbunden, 1991
1131 kr
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For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their …
Research traditions in marketing
Av Gilles Laurent, Gary L. Lilien m. fl.
Inbunden, 1994
2591 kr
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Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the …
Marketing Decisions Under Uncertainty
Av Dung Nguyen
Inbunden, 1997
2254 kr
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Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a …
Mathematical Models of Distribution Channels
Av Charles A. Ingene, Mark E. Parry
Inbunden, 2004
2254 kr
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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will …
Dynamic Models of Advertising Competition
Inbunden, 2002
1098 kr
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The dynamic modelling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of this text reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. Three …
Market Response Models
Econometric and Time Series Analysis
Av Dominique M. Hanssens, Leonard J. Parsons m. fl.
Häftad, 2003
3715 kr
Lägg i varukorg
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the …
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
Inbunden, 2003
2591 kr
Lägg i varukorg
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint …
Differential Games in Marketing
Av Steffen Jørgensen, Georges Zaccour
Inbunden, 2003
1693 kr
Lägg i varukorg
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real …
Managing Business Interfaces
Marketing and Engineering Issues in the Supply Chain and Internet Domains
Av Amiya K. Chakravarty, Jehoshua Eliashberg
Inbunden, 2003
1693 kr
Lägg i varukorg
Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of …
Database Marketing
Analyzing and Managing Customers
Av Robert C. Blattberg, Byung-Do Kim m. fl.
Häftad, 2009
1468 kr
Lägg i varukorg
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from …
New-Product Diffusion Models
Av Vijay Mahajan, Eitan Muller m. fl.
Häftad, 2011
2254 kr
Lägg i varukorg
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are …
Mathematical Models of Distribution Channels
Av Charles A. Ingene, Mark E. Parry
Häftad, 2010
2254 kr
Lägg i varukorg
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will …
Differential Games in Marketing
Av Steffen Jørgensen, Georges Zaccour
Häftad, 2012
1693 kr
Lägg i varukorg
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real …
Dynamic Models of Advertising Competition
Häftad, 2012
1131 kr
Lägg i varukorg
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand …
Marketing Management Support Systems
Principles, Tools, and Implementation
Av Berend Wierenga, Gerrit van Bruggen
Häftad, 2012
1131 kr
Lägg i varukorg
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into …
Market Segmentation
Conceptual and Methodological Foundations
Av Michel Wedel, Wagner A. Kamakura
Häftad, 2012
3607 kr
Lägg i varukorg
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
Marketing Decisions Under Uncertainty
Av Dung Nguyen
Häftad, 2012
2254 kr
Lägg i varukorg
Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a …
Innovation and Marketing in the Pharmaceutical Industry
Emerging Practices, Research, and Policies
Av Min Ding, Jehoshua Eliashberg m. fl.
Inbunden, 2013
2816 kr
Lägg i varukorg
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging …
Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Av Peter S.H. Leeflang, Jaap E. Wieringa m. fl.
Inbunden, 2014
1693 kr
Lägg i varukorg
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and …
Modeling Markets
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Av Peter S.H. Leeflang, Jaap E. Wieringa m. fl.
Häftad, 2016
1693 kr
Lägg i varukorg
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and …
