John P. Gallagher - Böcker

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.

This Festschrift, dedicated to Manuel Hermenegildo on the occasion of his 60th birthday, contains papers written by many of his closest collaborators. Manuel received his Ph.D. degree in Computer Science and Engineering from the University of Texas at Austin, and among various positions he was an endowed chair in Information Science and Technology at the University of New Mexico. In 2007 he became the founding director of the IMDEA Software Institute, where he is now a Distinguished Professor, while also a full professor at Universidad Politécnica de Madrid (UPM).He has published more than 300 scientific publications, given numerous keynotes and invited talks at major conferences, coordinated many national and international projects, and served the community in major conference roles, on journal boards, and on funding, scientific, and research committees. Among his awards are the Julio Rey Pastor prize in Mathematics and Information Science and Technologyand the Aritmel prize in Computer Science; he is an elected member of the Academia Europaea; and in 2022 he was elected a Fellow of the ACM for contributions to program analysis, verification, parallelism, logic programming, and the IMDEA Software Institute.Throughout his career, Manuel has been at the forefront of the fields of logic programming, constraint programming, parallel programming, program analysis, program transformation, and programming environment design. The contributions in this volume reflect the quality and the scope of his personal and collaborative successes.

This book constitutes the proceedings of the 14th International Symposium on Functional and Logic Programming, FLOPS 2018, held in Nagoya, Japan, in May 2018. The 17 papers presented in this volume were carefully reviewed and selected from 41 submissions. They cover all aspects of the design, semantics, theory, applications, implementations, and teaching of declarative programming focusing on topics such as functional-logic programming, re-writing systems, formal methods and model checking, program transformations and program refinements, developing programs with the help of theorem provers or SAT/SMT solvers, language design, and implementation issues.

This book constitutes the thoroughly refereed post-conference proceedings of the 27th International Symposium on Logic-Based Program Synthesis and Transformation, LOPSTR 2017, held in Namur, Belgium, in October 2017. The 19 revised full papers were carefully reviewed and selected from 29 submissions.

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.