John M. McCann – författare

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3 produkter

1. 

   Expert Systems for Scanner Data Environments

   The Marketing Workbench Laboratory Experience

   Av John M. McCann, John P. Gallagher

   Inbunden, 1990

   1131 kr

   Lägg i varukorg

   This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a …

2. 

   Expert Systems for Scanner Data Environments

   The Marketing Workbench Laboratory Experience

   Av John M. McCann, John P. Gallagher

   Häftad, 2012

   1131 kr

   Lägg i varukorg

   This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a …

3. 

   Expert Systems for Scanner Data Environments

   The Marketing Workbench Laboratory Experience

   Av John P. Gallagher, John M. McCann

   E-bok, 2012

   1502 kr

   Lägg i varukorg

   This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a …