Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

AvAmiya K. Chakravarty,Jehoshua Eliashberg

Inbunden, Engelska, 2003

Del 16 i serien International Series in Quantitative Marketing

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Beskrivning

This text provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through 11 chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

Produktinformation

Utgivningsdatum:2003-12-31
Mått:155 x 235 x 24 mm
Vikt:688 g
Format:Inbunden
Språk:Engelska
Serie:International Series in Quantitative Marketing
Antal sidor:332
Upplaga:2004
Förlag:Kluwer Academic Publishers
ISBN:9781402076145

Utforska kategorier

Innehållsförteckning

New Products and Existing Product Portfolio Management.- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty.- Demand Modeling in Product Line Trimming: Substitutability and Variability.- Supply Chain Coordination.- Coordinated Pricing and Production/Procurement Decisions: A Review.- Contractual Relationships and Coordination in Distribution Channels.- Quantity Discounts for Supply Chain Coordination.- Interfaces in the Internet Space.- Pricing Internet Service.- Usage Volume and Value Segmentation in Business Information Services.- Collaboration in E-Business: Technology and Strategy.- Field Studies and Real-World Evidence.- Levers for Improving NPD Time and Financial Performance.- Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design.- The Marketing/Manufacturing Interface: Strategic Issues.