Amiya K. Chakravarty - Böcker

In the corporate world, there is an increased emphasis on making different functional areas work together seamlessly. This book provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading-edge research related to new product development, supply chain management, e-business operations, and field studies. (Also available in hardcover - 1-4020-7614-2.)

A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck. The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude:* An analysis of the entire product development and manufacturingprocesses in light of customer needs* An innovative treatment of digitally connected supply networksand new business models* A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit* Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process* Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.

This text provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through 11 chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

Market Driven Supply Chains shows how supply chain management directly impacts the competitiveness and financial performance of a company. The premise is that a company needs to be responsive to enable the supply chain to adapt from one niche to another. The basic framework is discussed at length in Chapter 1 and it outlines how the fit between market drivers and supply chain processes can be assessed in the context of a product or service. Chapter 2 discusses demand and revenue management for shaping demand. Various concepts of capacity allocation, dynamic pricing, demand allocation, and mass customization are explored. In Chapter 3, the theme is managing capacity for market volatility and includes issues such as building flexibility, demand allocation between stable and agile suppliers, outsourcing, demand decoupling, capacity trading, and capacity network are explored at length. Chapter 4 reviews new product and process configuration for demand volatility, attribute mapping techniques such as the house of quality, fit between supply chains and products, product modules, facility configuration, and re-sequencing, and redesigning processes. Chapter 5 covers procurement and the choice of supply network including network design, supplier relationship, and contracts. Finally, Chapter 6 examines the modalities of response in a supply chain disruption including proactive and reactive approaches. Market Driven Supply Chains should be of interest to both the academics and industrial practitioners, and would be of great value to graduate students in business and engineering. Modeling approaches for new problems are suggested along with discussion of case studies and other examples.

The emergence of novel business paradigms – non applicability of the traditional laws of supply and demand, dominance of negative externality effects and anomaliesof high growth rate coexisting with high supply side uncertainty – must be recognized in transforming supply chains.